Secure Your Business From Telemarketing Frauds

Every sensible entrepreneur would want to see an increase in their business profits

, which is why they would employ almost any marketing or advertising strategy that will make that happen. As far as they can see, one of most reliable methods they have found is through the use of good telemarketing services. By hiring a telemarketing call center, companies are able to discover new markets, increase their market share, and improve their overall marketability. While all these can make any entrepreneur hiring the nearest contact center they can find, it has one big catch: not all of them are legitimate operations. The bad news is that knowing which are the real companies and which are the bad ones is almost impossible.

For every business entrepreneur, the risk of being cheated out of their investment is actually one of the biggest concerns in their minds. That is why they would naturally be suspicious of telemarketers who would call them out of the blue and begin offering their services. While this is the normal way for professional telemarketers to advertise themselves, there are some who use this manner to dupe unsuspecting firms to pay them for services that are shabby or, at worst, non-existent. This is exactly what businessmen are doing their best to avoid. The problem here lies in the fact that there are too many firms around the world that offer telemarketing services, it is just too confusing. But there is a way to take care of that.

To begin with, we need to first understand how fraudulent telemarketers are able to pose as actual call centers. They first begin by calling their target, called a 'mark', offering their services to them. They would claim that they can give you value for your money, offering a hundred percent money-back guarantee if you are unsatisfied with their service. You might even be told that the leads from the first day of production could immediately be used. They would usually give you the name of their website, often flashy or very professional, as proof of their actual existence. It is also possible that they will direct you to websites that tout their supposed reliability and the testimonials of their alleged previous clients, furthering the scam.

Now, as a cautious enterprise owner, you should be able to identify if the words you hear are all lies or for real. Also, a little role-playing as a detective can play a huge part in identifying which are the legal companies and which are the ones just after your money. If you inform the caller that you would still need time to think about the offer, a legitimate telemarketer would immediately agree. A scammer would not do that, even becoming more aggressive. A legitimate company often has brochures and written materials about themselves, and can be sourced from outside providers. Also, if you search on the web for their company, without using the ones provided by the caller, then you would find sources that can verify their reliability or not. It also pays to check with government agencies and telemarketing associations to see if they recognize the firm that is offering their services to you. These things are just a few that you can actually do.

Done correctly, and with consultation with peers and those who have previously used the services of such a call center can help protect you from the harms of telemarketing scams.

by: Belinda Summers

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