Self promotions

Self promotions

Self promotions

The big high street names charge more than you so why will customers pay a premium for an identical product? Some suggest a certain concern for email marketing so if you generate the same level of trust you will be overwhelmed with orders.

All you need to know is how to become trusted. Ask yourself how others do it. After all one of the most productive original ideas is to pinch someone else's.

Like email marketing, Ebay is a fairly recent phenomenon. Customers are, apparently, willing to trust sellers they have never met, passing over money to strangers in the belief that what will come through the post is what was described on the website. Whilst everyone must know someone who, like the writer of this article, has bought something that has been misrepresented, the fact that resolution of a dispute is normally brief and quite reasonable tends to encourage further purchases, although with more care.

Ebay uses customer feedback to show the previous conduct of the seller, which in turn suggests that their procedure is dependable. This method is quite common online. So if you are not doing so already, cultivate and publish customer testimonials.

One way of harvesting customer comments would be to wait until someone says something nice and then try and remember it. You can then put it somewhere on your website where visitors can trip over it. After all, that is what most of those engaged in email marketing seem to do.

Or, perhaps, you could take a proactive approach, generate comments, record quotes and ensure that customers, potential and actual, as well as those considering subscribing to your emails lists, see them at every stage of a transaction.

What method you use to obtain comments will depend on your specific situation. Email marketing generates a considerable number of emails littered with reassuring little gems. If you receive thousands then it might be as well to accept that you will not capture them all.

Killing birds in cost effective ways has become an essential in email marketing for those who wish to keep costs in check so you could consider using a prescribed approach to generate customer reaction.

A name of a company attached to a quote adds a form of verification. If the company is of good reputation then there is the additional benefit of reflected glory. But you must play fair.

One method tried by many is the Satisfaction Survey sent out to a recent purchaser, or even those on email lists, with a box to tick to allow their name to be used. However, the personal touch adds so much more.

Why not try a phone call fairly soon after a sale just to see if everything is alright'? Strong after-sales service is always comforting. And you could ask if they are satisfied with the product and the service. Critical replies allow you to correct the cause immediately. Satisfaction often generates an off the cuff comment. If it is generous then who could resist being asked: "Thank you. That's very kind. I wonder, might we quote that on our website?"

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