Seo News: Smm In The New Year

Are you ready for the new year? Have you got a well planned social media marketing goal set

, and do you have any idea what you are doing as far as branding in the New year?

Because its about to get real. This is the year when everything changes as SEO pros scramble to catch up with all the changes Google made this past year and rankings continue to bounce around.

Via www.purematter.com ,

Anything successful has context. Remember this. Youre going to need it as we move in to 2013 because, let me tell you now, stuffs about to get real. Weve spent the past few years as marketers wrapping our brains around the changing landscape.

Is this true? What WILL SMM in 2013 look like? And how can you leverage something so undefined as the rapidly changing world of social media?

Start with the basics.

Twitter is perhaps the place to promote several different brands or niches, as they allow multiple accounts. You can build followers for each niche, and implement hash tags to increase your converts for each category and within reason, use them to help build each other up. This also helps when it comes to keyword research Twitterers are people who search online, and the way they search can be extremely enlightening and give you ideas for additional keywords. Dont just think Twitter is about 140 catchy characters strung together its market research.

What do you do when you or your company is vilified on the net? Many of us have suffered the shock and dismay that comes with Googling ourselves and seeing angry comments plastered across the SERPs. How do you handle this with grace and decorum? Do you roll over and take it hoping everything will go away? Do you fight fire with fire? Or do you play it a different way all together?

There is no denying that Integrity and reputation are hugely important, and each individual, business or firm should have a plan in place in case the worst happens. The same as you would have insurance in case of any other crisis, you need a plan for your reputation. If someone with a beef accuses you of incompetence, negligence, or collusion, what should you do?

Facebook only lets you have one profile, but you can build multiple pages and groups and build a following that way. yes, Facebook sucks and they constantly make it harder to do anything without spending money, but 1 billion users is worth the aggravation to a degree. Increase your visibility and move your brand slowly away from your private profile. Use your interconnected social sites to bounce info back and forth send people from twitter to your Facebook pages and vice versa. Use a blog to post stuff you hope will go viral, and have to option to Stumble, Digg or otherwise promote your work. It is all interconnected, so dont try to make it work as a bunch of standalone tools.

but without Facebook and Twitter your SMM efforts will dry and useless in 2013.

by: AlexHales

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