Seo Norway - The Genuine Importance Of Article Marketing

Seo Norway - The Genuine Importance Of Article Marketing

There are numerous persons within the message boards and in many cases specialists advertising programs with instructions on using article distribution to enhance website traffic and acquire better ranks. Even though I can't declare I had privately checked out the courses, most of the community posts find a way to cause you to believe that by simply producing a writing on a daily basis and submitting it to the google you are going to amazingly get lots of website traffic.

Having done article marketing myself, I have to claim I'm somewhat skeptical about the value.

Article Syndication For Traffic

One of the benefits of article marketing is that apparently you can get a lot of referral site traffic from the big directories. I'm not sure about you, but I can't remember the last time I saw EzineArticles or any other directory in the search results for a particular search I made. That has to beg the question, how are you going to get referral website traffic if the article directory isn't getting website traffic (apart from Webmasters who are submitting content).

Even if the directory did get some site traffic, click throughs around the author bio link tend to be around 5% (if you are lucky), so even a thousand people today seeing your article is going to send you just 50 visitors. It doesn't seem worth it to me! There are only 4 or 5 large directories that get any significant site traffic so even if you do get your article published on hundreds of sites, they don't get any traffic.

Content articles For Search engine optimisation

This is one of my biggest gripes about article marketing, even if you submit 100 articles to Ezine Articles or blog posts, the biggest directory about the net and with the most authority, it still only really counts as one link because the domain and IP is the same. You get very little, if any benefit from having 100 articles linking to the same site. Want more proof? Look at some of the big online community forums, folks have thousands upon thousands of posts, most of them have links in their signatures. If the serps counted each link then you'd get top rank easily, but you don't.

Furthermore, if you submit the same article to hundreds of directories, Google has a duplicate content filter which discounts pages with the same content. Hours of work might be thus wasted as Google ignores the vast majority of sites with your links on them. To make it work, you have to submit unique articles or blog posts to each directory, which can be a time consuming or expensive process.

Articles or blog posts For Syndication

There is a suggestion that article marketing will somehow gain you hundreds of links without lifting a finger because there are desperate website owners eager to put your article on their site. Now in my experience, and talking to other Search engine optimization analysts, while your article does end up on other people's websites, they tend to remove your bio link or put a nofollow attribute in the link, rendering it useless from an SEO point of view!

The way I tend to use content is for each site write 4 unique content articles and submit it to the four main directories. Then I social bookmark them to the dofollow social bookmark sites and take no further action after that because it's not worth the additional effort.

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