Seo Strategy - Key To Business Success

SEO is the acronym that is short for "search engine optimization"

. Optimizing any website means to make attempts to maintain top listing in the results when a specific keyword is entered into any search query. Since there are so many factors for a website owner to consider, there needs to be an overall strategy to help make the decision of what SEO factors are most important to any individual business and of course to that business' website.

Strategy and Internet Marketing

Any type of marketing strategy is developed through SEO considering many factors. Among these factors to be considered include what people are searching for, meaning the exact search terms or keywords that are typed into a search query, exactly how do search engines function and which engines a company's targeted audience prefers. Optimizing any website means to take the factors mentioned above and refining the content, HTML and associated coding to both remove barriers to engines doing indexing activities and to also make the website more relevant to specific keywords. Also involved in website promoting is to increase the number of links - specifically inbound links that are pointing to your website.

How Search Works

Search engines that are known as 'spider-driven' include main search engines use 'robots' to index and score websites across the internet. Any website's score or placement within a search engine that is spider driven is the result of literally hundreds of factors such as frequency and density of keywords in the content of a page, HTML coding, site themes and more. So the criteria for any websites SEO strategy involves making all these factors about the website be positioned well among major search engines, and which factors need to be worked on. Besides the factors of keywords, inbound links, removing barriers to robots crawling there is also another reason and that involves social media.

Social Media in SEO Strategy

Social media is another contributing factor in this strategy although it is often debated exactly how important it is. Many websites might argue that it has no place but actually it does. It is through social media sites and social networking that relationships are built with other marketers and it is through these relationships that traffic and leads are generated to a company's business. This also increases the number of inbound links, and back links. When other relative websites have links to your website this shows search engines how popular your website is and how other websites also consider your content as relevant.

Types of Links

There are normally two types of listings or links on a search engine; 'sponsored links' which are paid for and organic links which are the natural search results from the text on all pages found on the web. A website's position or ranking in an organic search is determined by search algorithms that analyse many factors such as keyword density, Meta tags as well as others. With every search engine, these types of listings will show up on a results page in different areas. Any SEO strategy should include a widespread search engine marketing campaign that contains both organic optimization for success that is long-term and a campaign for pay-per-click that can net immediate results.

This article has only scratched the surface of SEO strategy. This is a field of professionalism that has only grown larger since the early days of the internet. In the early 1990's a major internet company would usually only have one SEO professional on the staff while today the really large companies have whole departments devoted to SEO and SEO strategy.

by: Kurt Ross

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