Seo Tips For Beginners
While the actual address of your Web site is not extremely important for search engine optimization it is crucial that you set it up properly
. It doesn't matter whether you choose to use the "www" for your main domain or now, but you need to make a decision on the matter.
If www.example.com and example.com both lead to the same place, you really should have one redirect to the other. In other words, if you choose to "prefer" the "www" prefix, anyone attempting to visit "example.com" should automatically be redirected to "www.example.com."
If you don't redirect your visitors, search engines will quite possibly index both addresses as separate Web sites, and penalize you for having so much duplicate content. At the very least, be consistent when using internal linking, so that your links all lead to the appropriate address.
Site Maps
If you have a Web site with more than a handful of pages, you really should have an XML site map listing all of the pages on your site. Search engines will occasionally refer to that site map to make sure it has visited each of the pages listed. This is especially important if you have not effectively practiced deep linking within the content of your site.
Redirects
If you set up redirects on your Web site, don't list those pages in your site map. While Google won't actually penalize you for listing the redirects, it will stop indexing those addresses, prompting you to instead put the final address of the page in your site map.
Duplicated Content
In some cases, it makes perfect sense to duplicate content across different pages of your site (for instance, a lot of the content on my site at work applies to both current students and prospective students). However, if you are going to do so, you should most likely only list one of those instances in your site map.
Eventually, you may be penalized for duplicating too much content.
Correct Status Codes
Probably one of the most important elements of SEO is to make sure that your status codes are correct. If a page is not found, your server absolutely needs to generate a proper 404 error code.
If a page has moved, you need to make sure you implement the correct 30x-level error code. If a page does exist and loads properly, it is vitally important that it sends a 200 status code.
For people creating static Web sites with plain HTML, this is not anything you have to worry about. However, for developers and people using content management systems, blog platforms, etc., you really need to verify that the code is generating the correct status codes.
The wrong status codes can be detrimental to your search engine rankings.
Fresh Content
The other most important thing for SEO is to make sure your content is fresh. If your Web site content never changes, search engines will slow the pace of its indexing (or pretty much stop altogether).
That is not to say that every page on your site needs new content all the time. However, you do need to consistently either add new pages to your site or change the content of your main pages on a regular basis.
The bottom-line for search engine optimization, however, will always be to optimize your site for human users. Make sure that your site is completely relevant, understandable and accessible to all of your human users, and the search engines will almost always fall in line behind it.
by: Jack Landry
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