Set-top Box Should Be The Digital Home Network Terminal - Set-top Boxes, Digital Tv - Network

Zoran vice president and president of China, Luan Ling:

In the digital

TV

After the translation of the times, set-top box chip face escalating challenges and opportunities. Zoran vice president and president of China, Luan Ling at the "China

Electronic

Reported, "an interview that after the digital television set-top box program translation requirements of the times must have a higher integration and cost-effective, with better

Energy

Characteristics and higher levels of maturity and stability, but also easy to transplant and expanded. The future, set-top box should be a function of both the network terminal digital home media center.

Reporter: China is gradually after the translation into the digital television era, the period of set-top box market, which features?

Luan Ling: Global shipments of cable set-top boxes after the peak in 2008, has begun to fall. However, with China as the representative of the Asian countries, set-top box market growth continues unabated. After the shift in the era of the basic type one-way set-top box shipments declined, while the two-way high-definition enhanced set-top box shipments will certainly maintain a steady growth.

Reporter: In the era after the translation, enhanced set-top box is becoming the mainstream products, which made the chip business, what challenges?

LUAN LING: Digital TV set top box after the translation times for the program put forward higher requirements. View from the set-top box functions, it must support the PVR (video), and

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, Games, multimedia player, support data, broadband, high-definition and other premium services. Therefore, with the general type set-top box schemes, set-top box after the time shift the program to have high-performance CPU (central processing unit), with image enhancement processing. From the software point of view, it should have an open operating system, with a unified software platform. On the whole, the era after the shift to a higher set-top box program integration, and better value for money, better energy-saving features, higher levels of maturity and stability, ease of migration and expansion. Zoran's set-top boxes for the Chinese market development program to support a variety of mainstream CA (Conditional Access) and browser, using a unified software platform to support all current and future value-added services, is the ideal solution for high-definition two-way translation.

Reporter: At present, set-top box is facing escalating pressure, the future set-top box's positioning in the end is what?

Luan Ling: Currently, most of China's broadcasting operators to lack of profitability, need to build more profitable. One-way translation of the set-top box operators are complimentary, bi-directional network reconstruction when the operator has invested a lot of money, but the network transformed a two-way on-demand value-added services such as charges for the situation is not satisfactory. In this context, the set-top box should be a home media center, to become a network identity of the network terminal, as with integrated functions and value-added services can achieve a variety of new terminals. By Zoran chip, set-top box can achieve a lot of new features, such as photos, videos, remote share. With this feature, parents can be the child's photo and video uploading via set-top box to the TV, so far away, grandparents, children grow up to share bits and pieces.

by: gaga

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