Shengzhou kitchen manufacturers to be self-learn a new brand of Guangdong Model - Range Hood, OEM-appliance industry

Shengzhou kitchen manufacturers to be self-learn a new brand of Guangdong Model - Range Hood

, OEM-appliance industry

"In Shengzhou , You will find a very strange phenomenon, many manufacturers of OEM customers from Guangdong Form Shengzhou manufacturers to sell products to Guangdong enterprises, Guangdong Enterprises to sell the brand to the consumer situation. "

"Smoke from the original traditional Chinese to the European machine, near suction hood, to the current integrated kitchen, Shengzhou almost always take the forefront in the tobacco sector R & D kitchen, but each will be followed by manufacturers in Guangdong and the introduction of the price advantage is much greater than similar products, coupled with the brand Marketing Advantage, and it would run on our market. " Shengzhou

as head of some local manufacturers said that "a wedding dress for others," "lack of independent brands suffered," the situation has been the secret anguish Shengzhou kitchen industry, "China Shengzhou Although the kitchen is called the all, if we then can not own a-known brand throughout China, then, are the name of this kitchen is estimated to quietly disappear. "Whip Electric general manager Zhang Xiaqing so worried.

From last year, including Okuda, Whip, including leading enterprises in Shengzhou, began to explore how to create their own brands to use the brand appeal of the overall transformation of safety related enterprises. To Okuda, for example, set up last year, in addition to brand marketing team, also heavily engaged as the image of the well-known voice actress Jiang Wenli, and CCTV, HC Trade, and the signs around the Advertisement Into large areas of promotion, staff have disclosed internal Okuda, "Okuda received unprecedented attention." Similarly, the Whip is also used voice-enabled image Hao to the brand. The author interviewed a number of enterprises in Shengzhou stove smoke when most people the mention of brand operations, are all that star, CCTV promotion measures.

Industry, said the spokesman, after all, invited images, the high cost of running CCTV advertising, the process in the operation, to examine their specific circumstances. Some observers also pointed out that manufacturers are copying Shengzhou kitchen Guangdong Enterprises from the main new brand marketing model, the success of this initiative is currently too early to conclude, however, Shengzhou record company, after all, taking the first step towards licensing and has R & D, manufacturing, and other natural advantages.

"Shengzhou brand companies are doing more and more, so well-known trademarks in China, please image spokesman, advertising investment, etc., then all sorts of promotional efforts have greatly enhanced, Shengzhou business, after years of development, their from the original production has been slow to change companies, change every step of Shengzhou people are very solid, because we have good R & D, production capacity, I believe the future will certainly Emission Shengzhou many brands have a component. "Pu Generator Tu Yen, general manager, said.

"As in 2009, represented by Okuda transition to self-brand operation, it should be said now, Shengzhou kitchenware industry is ready for it, hope to follow with the brand operation Okuda, so will the development of the whole industry a boost role in the industry, then industry will further enhance the quality, Shengzhou was very professional production, the product ahead of other companies within the industry. "According to an industry disclosed.

Transition from OEM to own brand business, most manufacturers in the terminal Shengzhou Sell Piece, still take the traditional form of tobacco lesions consumer stores. First-line brand for domestic kitchen Side too The implementation of the "kitchen" concept, most manufacturers would not be considered, but an increase in the existing product line Water heater , Sink and other related product categories. Manufacturers have indicated that tobacco consumption is a Crouching Tiger, kitchen market, the market is large, especially the second and third tier market demand will further increase.

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