Shunde household electrical appliance: "cheap" how far can the competitiveness? - Shun appliances, competitiveness, OEM-HC network a

Shunde household electrical appliance: "cheap" how far can the competitiveness

? - Shun appliances, competitiveness, OEM-HC network a

February 16 evening, Cologne Exhibition dismantling appliances. Most exhibitors will exhibit re-play

Package In order to be returned, some companies chose to local processing. Including an interesting approach to domestic enterprises. The person in charge on a foreign company, said: "I sell you all the exhibits, 100 euros (about 960 yuan)," the other side responded that the "50 euros sale?"

Hundreds of pieces of dozens of corporate exhibits the less, even if its cost is not common cause of small household appliances less than 100 euros. This "cheap selling" for special conditions, perhaps thus saving shipping costs but to "make money" back to the cost and time and effort, but its consequences are products people will see more worthless.

2 "20 dollars" the value of lost

Currently still "cheap" as the main

Competition Force " China Manufacturing "But just how to reshape the new value and enterprise value, will determine China's enterprises in the international arena, how far can go.

Cologne exhibition period, the author and some friends visiting the appliance business

Shopping . Came out this friend said, he found that prices of local goods and export prices of Chinese products is the same figure. For example, a kettle, our export price is 20 yuan, the local market price is 20 yuan, the difference between the export price of the yuan, price is the euro, both direct spread about 9 times.

Chinese products go abroad to Europe, the price is several times whether the price which is closer to the true value of the product? Friend that caused the gap in addition to tariffs, freight, mainly due to circulation and distribution of the profits of all sectors of superposition. However, this does not explain a fundamental question: Since you can create a Chinese appliance times profit, why they also generally complain? This "value loss" may have several reasons: First, there is the value of the global division of labor in the end, the main value of basic production, circulation,

Brand Changed hands because of such values; the other is based on technical content as the core value of less than intellectual; The third is self-caused internal strife "squeeze" results. Cheap Chinese products in order to sweep the world, but also to many of the profits and value should hand over to others.

"Non-Chinese made" warning Recent reports. A Gibraltar registered company with "Notmadeinchina (non-Chinese manufacturers)," the word mark, the EU has accepted the application and decide whether to approve a year or so. Such a discriminatory act, not one-sided online comments expressed outrage, some people warned that "cheap" Chinese products stimulate malicious competitors, also lead to "poor quality" of the suspect. Europe and the United States than the developed countries are particularly stringent quality requirements, the "affordable" does not necessarily have confidence in our imagination.

Have the price advantage in the conditions, quality, technological content, innovative elements as the key to maintaining product image. Chinese enterprises in the current consumer electronics show in Cologne, has come up with a lot of competitive products. Large capacity of the open refrigerator, flat

Energy Air conditioning Become a new selling points in Europe and America market, electric steam oven, steam oven has attracted the eyes of many traders, as well as

Fruit Digging effort, hanging iron etc. Some innovative small appliances. These reflect the Chinese companies important than price competitiveness.

But internal organizer and exhibitors admitted, Turkey, Italy, and Eastern Europe such as Poland and other countries products "look" than many Chinese products "more good and some, some of the design is more unique." Homogenization of domestic home appliances, compared to the performance is even more conspicuous, part of technical content, innovation and quality products, can not cover the total quantity and grade of the lack of proportion. Part of the innovation capability of enterprises, but also for the time being to reverse the industry can not be "cheap" image. Chinese products to get more people convinced of a need to develop more high value-added new products, more attention to "poor quality" rather than "cheap."

Most OEM manufacturers here

"Why do large companies have only a small booth? Because most companies are doing OEM, do not display too many things," a responsible person of business their show in Cologne's exhibition form.

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