Small Business Marketing Plan - Structuring Your Business Website

Mapping out the site structure is an important step in your small business marketing plan

. If we're working with a client who has just asked for an SEO quote and they've already got a website and we're going in there and doing their SEO for them, we'll map out what their site already looks like. Then we'll try and match the keywords that just go, based on whatever the topic of the page is.

So we'll choose, for example, the dentist, root canal. There is a page on root canals and the treatment. We will say, let's choose that keyword because the page is already about that and it is just an easy match as opposed to creating a page from nothing.

If we're creating our own site and we're mapping out the structure from scratch, I'll draw a diagram and I'll do that right from the get go and I'll detail out my small business marketing plan attack. Have a quick look at two websites, Planet 13 and Melbourne SEO Services. For Planet 13, for title tags usually I like between three and five keywords, but I've gone a little bit longer here. The keyword I've gone for here is band merch. I went for the slightly longer tail version as well which is official band merch, so I can pick up both of those.

The primary one we're going after is band merch. Then the sub category things are here. The pictures are linked but I'm also having the anchor text beneath it as well. That way, we're telling Google what this page is about. We're sending a link to that page with the appropriate anchor text. That's why underneath I've got the keyword as the anchor text. So they're more like my sub categories and also we did some linking down the bottom for some of these second tier keywords. These are some of the specific ways we can get targeted web traffic.

Now if we were to drill down even deeper, we have the example Blink 182. Because we're using an e commerce website and I didn't want to hand do the title tags for every product because we've got over two thousand products online. We built it so that we could auto generate the title tag based on information that it pulls from things like the product description, and the category and things like that. So this is automatically built. I've added the word cheap in there because that is a bit of a modifier.

Sometimes people search for cheap and it's a good way to come up for some extra longer tail keywords. The primary keyword we're going for here is Blink 182 patch. I've also gone for hottest Blink 182 merch, but the main one we're going after here is Blink 182 patch.

I use a pipe because it looks nice. Some people use a colon. I do it just to break the two sections if I'm trying to make two points. I could have got away with saying cheap Blink 182 patches, but I also wanted to sneak another keyword in there, Blink 182 merch. Remember that all steps done here are still part of your small business internet marketing plan. Observing them consistently will get you closer to your goal.

by: Jimmy Cox

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