Smes Should Be Know How To Innovation
First, to enhance the efficiency of "innovation"
Enhance customer value, where value and price is different, the price of course, is the value of the form of the final performance of the currency, but to enhance the value is not simply raise prices. Only on the basis of the value enhancement, customers will be willing to increase the purchase price.
The following way to enhance the value:
1.Enhance the quality of products or services
2.Product or service innovation, including innovation in product diversification, the form of services, and appearance of the product, service category, etc. This type of innovation and "create new demand" is essentially the same, the difference lies in its innovation in the industry which base on needs.
3.Improve the value of brand. This is precisely the soft threat of Chinese enterprises, must allow enterprises to learn how to do high brand value and product.
All in all, no matter what the technology innovation and management innovation, its results are reflected in the above three aspects.
Reduce costs, where the cost of which includes production costs, the cost of management and financial cost. In terms of Chinese enterprises, the advantage in the cost is also inadequate, which reflects the following aspects:
1.Cost of production
In terms of production costs, our cost reduction rely more on low labor costs rather than the upgrading of technology and efficiency, such as Foxconn, BYD, Galanz. However, at a certain stage, this cost advantage, can lead to success, but with the enhancement of people's incomes, and this is more and more difficult to achieve. This is a key factor which need to be paid attention for some enterprises in China.
2.Management costs
The high cost of this management in Chinese enterprises is common, it is also an important factor that hinder the efficiency of the Chinese enterprises to upgrade. The most important innovation mode is business model innovation in management costs, such as chain management, e-commerce, and so on. The essence of innovation is a cost saving type of innovation, through the effective organization resources to achieve cost intensive, the centralization of the brand.
3.Finance costs
Despite the advantage of labor costs, but in terms of financial costs, is a disadvantage. the average interest rates on loans is nearly 3%, which lead to the weakening of the competitiveness of SMEs in China, but also lead to SMEs reluctant to develop enterprises with the financial leverage.
Second, Create new demand
Referred to here on the new demand is not market products and services category, or a combination of a variety of products and services. Market research in the existing needs of the industry is crucial, but for a completely innovative enterprises and products, and its role is not large. At this point, the enterprises need to change the way of thinking of the competitive type, the SME is precisely the most with the innovative power of enterprise.
Generally speaking, innovation is the most important issue for enterprises. Particularly important to create a market environment to allow SMEs to be creative, no matter efficiency, innovation, or the creation of new needs, it will enable Chinese enterprises which have no sense of innovation and capacity to the decline.
Guangdong Bifan Clothing Co., Ltd. is a large Joint Venture, which covers 120 Acres, which have the capability for 20 hundred people. We are mainly doing the business of all kinds of garment shell fabrics, we have 1500 manufacturing devices, all of them are introduced from the oversea. We hope you can join us and established long-term relations of cooperation with us.
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by: vera_liu
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