Social Media in Business: It's Not For Now...It's For Later
Social Media in Business: It's Not For Now...It's For Later
Social Media takes time. It is something for another day...not for today. Once you understand that social media is a long-term investment rather than an instant pay day, you'll do just fine with it.
Why is this mindset important? Because, Social Media operates on it's own schedule, not on yours. It does not care what WE want or what WE need. It is never about US...it's ALWAYS about others; their wants and their needs.
Social Media was not created for business. Business people just figured out how to use it. This is why businesspeople need to be respective of its main purpose - to be social. Otherwise, it would be called "Business Media," and that would be something completely different.
This is not to say that business can not come from Social Media. It can and it does. But, it comes in the same way that all networking delivers it - through a process of meeting people...getting them to like YOU...and trusting your character and integrity as a businessperson. This is no different from social networking events at which one shows up. The business is not there waiting for you...you have to earn it.
So, enjoy Social Media for what it is, rather than for what you want it to be. It is what it is and it belongs to no one.
Marc LeVine is the Director of Social Media for RiaEnjolie, Inc. (http://www.riaenjolie.com) a NJ-based web development company specializing in professional looking and affordable websites for small businesses.