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Like it or not, blogging is here to stay
Like it or not, blogging is here to stay. If you are not blogging for your business, you are missing out on a key digital marketing tool. A well written, informative blog can increase website traffic and promote SEO (Search Engine Optimization), especially if it is updated regularly. According to recent research by Hubspot Companies that blog 15 or more times per month get 5 times more traffic than companies that dont blog at all. If you have considered blogging but havent yet taken the plunge into the blogosphere, here are 6 benefits to give you the push you need to jump in feet first.
1. Improve SEO
Use of well researched keywords in a blog will help your Search Engine Optimization (SEO in Atlanta) efforts. Write an informative blog using industry specific keywords and watch your website rise in the Search Engine Results Page (SERP). Keeping up with your blog is essential. Fresh content on your website will be indexed, which keeps youon top of the SERPs.
2. Let customers know who you are
Blogging adds a personal side to your business. People love to know they are dealing with a real person, and they value knowing something about that person. When you add a human voice to your business, people will listen and be drawn in. Allow your customers to provide feedback and establish a true relationship with them, promoting repeat business and referrals.
3. Draw customers with your expert advice
People love to hear expert opinions and advice on topics they are interested in. Show your audience why you are the expert in the field, give some expert advice, and when theyre in a pinch, theyll be sure to call youthe industry expert.
4. Get more traffic by adding CTAs and social media buttons
Be sure to add a CTA (call to action) andsocial media buttons to draw traffic to your website. Adding social media buttons to your blog will encourage fans to like, re-tweet and+1 your brand (that is, if they find your content valuable). The more your brand spreads across social media, the more brand awareness you create.
5. Make yourself stand out
If you are blogging and your competitors are not, you will be ahead in the digital marketing game.Not only will your company gain SEO, butyou will be perceived as an industry leader by your audience. Use your analytic tools to track how often the competition is viewing your content. Keep up with your blog and let them read it and weep, as you rise in the SERPs.
6. Use your blog as a promotional platform
Attach promotional coupons and offers to your blog to entice customers to make purchases on your website. If your customers find value in your incentives, they will surely share blog links with friends and family, giving you yet another boost in SEO.
As you can see, the benefits of blogging are well worth the effort. Watch your company rise in the SERPs and gain customers as people call on the expert in the field. Get your company name out there on the social media platforms and get a boost in SEO and increase brand awareness. Afraid you dont have time to add blogging to your digital marketing strategy? (Contact Us) and we can get blogging for you.
Social Media
Google, Facebook, LinkedIn Monday:
If you are not blogging for your business, you are missing out on a key digital marketing tool. A well written, informative blog can increase website traffic and promote SEO. If you have considered blogging but havent yet taken the plunge into the blogosphere, here are 6 benefits to give you the push you need to jump in feet first. (blog link)
Twitter - Monday:
Considered blogging, but havent taken the plunge into the blogosphere? Here are 6 digital marketing benefits of blogging. (Blog link)
Facebook and or Google+ - Tuesday:
According to About.com, Business bloggers are achieving top search engine rankings because search engines rank based on link popularity and easy to index regular content among other factors. (article link) Are you blogging for your business? You should be.
Twitter Wednesday:
If blogging is not part of your digital marketing strategy, read this interesting article on benefits of blogging. (article link)
Facebook and or Google+ Thursday:
According to emarketer.com Among the most experienced social media marketers surveyed, 91% said they planned to increase their use of blogs. Check out this interesting digital marketing research. (emarketer link)
Twitter Friday:
For digital marketing, 57% of marketers use blogs and 28% plan to according to emarketers research. (link)
by: avaxseo
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