Sprint and the Prepaid Marketing Plan Rollout by:Kristie Lorette

Sprint, as those that have come before it, has realized the demand for prepaid cell phone plans

. Whether it's for an older person who doesn't use a lot of cell minutes or a teenager whose parents want to monitor the amount of cell phone usage, the prepaid cell phone market is exploding (in a good way). For others, the prepaid phone plans are more about transitioning from less phone minutes and more text, email and Internet time.

Sprint Target Markets

"We're going after all these different customers," said Neil Lindsay, the chief marketing officer for Sprint's prepaid brands. "They all have very different needs." For example, studies show that 18- to 34-year-olds their cell phones to talk 22 percent less than they did three years ago because they use it six times more to send text messages instead.

The Sprint prepaid marketing campaign is aligning its prepaid services with lifestyles. Sprint has cornered its portion of this niche with its Virgin and Boost brands. With an increasing number of text messages and less phone minute usage, the new Sprint campaigns also address this change in cell phone usage.

In response, the "Beyond Talk" targets the Facebook demographic with a myriad of prepaid plan options with unlimited text messaging, e-mail, data and Internet access starting at $25 per month, with only 300 minutes for calls. Pay $60 a month and talk all you want.

Since the start of 2010, Sprint has seen an increase in its prepaid services by 348,000 customers.

The moral of the story is that you have to know your audience and then create products and services that fit their needs.

About the author

Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.

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