Starting Your Online Business With Web 2.0 And Article Marketing Automation

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The process of starting an online business is much like the process of starting any business

. Internet businesses are a fast growing and ripe area to focus on. Luckily many tools are available to help make starting your online business simple. Web 2.0 applications for blogging, payment acceptance, article marketing automation and social networking are just a few tools that make starting your own business fun and easy.

Brick and Mortar Marketing vs. Online Marketing

Some differences do exist between marketing a brick and mortar business and marketing an online business. One great advantage of starting a business online is the low start up costs. You'll still have to put work into it, but the monetary cost up front is very low comparatively.

Marketing online with article distribution and other Web 2.0 tools means endless marketing possibilities for you as a new business owner. Not only are the marketing possibilities plentiful, the results of your marketing efforts are easily traceable. Using your own searches and backlinks you'll be able to see just how well online marketing is working for you.
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Anytime, Anyplace

Another great thing about starting your online business is that you're not limited by your geographic location. Through article distribution and networking on sites like Facebook and Twitter, you are able to reach a national or even international audience for your business.

Web 2.0 provides great marketing opportunities because it's all about communication and interaction. The new world online is about networking, collaboration and information sharing. Web based communities, video sharing sites, blogs, wikis and social networking sites are all part of the world of Web 2.0. Instead of viewing your business and webpage passively, potential customers can interact and learn from you.

When you use article distribution to market your business, you submit articles full of original and quality information about your product to established online publishers. Every time your article is published, also published is a link back to your website. For a newly developing business, what could be better than gaining loyal customers through sharing knowledge and expertise instead of just publishing product names and prices?

The best thing about Web 2.0 and marketing your new business is the opportunity for additional exposure. One of the biggest growing areas of interactive marketing is blogging. Along with sharing articles, you can share links to articles published elsewhere, knowledge about your industry, tips about your products, special promotions and your opinions and expertise about what's new.

With social networking sites like Facebook and Twitter, you can link to the articles you've had published and provide knowledge to customers who are already followers, which means they are already showing an interest in what you have to offer. You have an opportunity to go beyond article distribution to develop a unique and long lasting relationship with your customers.

Article Marketing Automation

One of the greatest Web 2.0 tools for marketing with article distribution is article marketing automation. Another way to ease into the business world online, automation allows you to submit articles in advance for publication at a later chosen date.
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This means that you can prepare a large amount of original content during your startup phase, when you generally have more time. You may then set articles to publish in the future so that you can concentrate on the other aspects of marketing and maintaining your business. Your articles will be published like clockwork whenever you've chosen, and you'll get continuous exposure to your audience.

Web 2.0 has another great advantage in the ease of measuring results. You can analyze your web traffic to find out how many people are reading about one specific product and which products customers are ordering together. Discover where people are clicking from or where they go when they leave. You can also see who is linking to your articles, blog posts, or networking profiles and what they're saying about your business.

With all the tools out there for starting up an online business in Web 2.0, it couldn't be simpler. Take advantage of the many ways to market to your customers today with Web 2.0 tools and article distribution.

by: Carol Palmatier

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