States United States: The Operation Of Integrated Multi
2006 11 22, States United States States United States the Group was held in Beijing
Yongle combined celebration of the new country formally announced the U.S. group and group goals for the future integration planning. States United States alone into the core of decision-making levels Xiao-open set military order, and details of the new GOME impending changes.
Integrated Framework personnel adjustments Vice president of Gome Gome, Yongle Weiqiu Li introduced the staff after the merger structure adjustment programs. The functions of the new state structure of the United States is divided into three major systems 6 level, that decision-making system, the functions of the system and brand management system. Chairman of the Board, Group President, vice president of policy-making committees and is the largest system?? Decision-making system; Group headquarters and subordinate unified functions of eight in the second system; Wing-lok, Gome, Eagle Brand falls under the third of three system.
New national framework for the United States were not disclosed in detail in the above-mentioned functions of the office staff list, but it is understood that the new functions of the structure, Wong Kwong Yu will serve as Chairman of the Board of the highest standing, ranks in second place, will serve as Chen Xiao, president of GOME. It is noteworthy that the Deputy President and Group President, with a separate group among the decision-making committee, which will become the country's core U.S. group decision-making team. It is understood that the group decision-making committee will be Wangjun Zhou, Jun-Tao Li, Mou your first Sun of a small, Zhou Yafei, Weiqiu Li, He Yang Qing, Liu Fei 8 form?? In the first layer of decision-making system, in addition to Chen Xiao, the rest are countries of origin U.S. general. In response, Wong Kwong Yu explained that he, as Chairman of the Board responsible for corporate strategy, development planning, etc.; CHEN responsible for specific business operations; Executive Vice President Wang Junzhou is the implementation and enforcement; to set up between the President and Executive Vice President decision-making Committee, mainly responsible for the daily decision-making; In addition, Zhou Yahui, Pro-Vice-President Wei Qiuli other five were responsible for financial, administrative, operational, procurement and strategic five major business units of the specific work.
Question for outsiders to grasp the core of the country the United States ruled out the original Paradise high-level management practices, Wong Kwong Yu said in an interview face to face fight back. He said the integration of two companies, the new national high-level appointments are in line with the United States maximize the benefits of, and if problems still remain in the management of the number of countries of origin and the U.S. leadership, the number of Yongle top, then there is no need to talk about the two companies merge . Chen Xiao said that as early as 3 days before the appointment had already issued a formal list, there are seven of the original Wing-lok, who transferred to the U.S. State level. Meanwhile, the country has four United States to enter Paradise headquarters positions.
Multi-brand operation of the integrated two-year time limit shock
According to reports, the new country before the U.S. group will decide in accordance with the arrangements before the end of 2006 the two countries the United States and the Paradise Unified into the new group brand management. And Huang Guangyu expected, the National US-Wing-lok good effect to be integrated in two years to be shown.
It is understood that the new national headquarters of the United States under the jurisdiction of three brand groups, namely, Eagle Electric Appliance, Gome and China Paradise. Huang Guangyu said: "Eagle Electric Appliance and GOME, China Paradise is very clear positioning division, Eagle positioning end, while the United States and China Paradise coincidence that the current big brands, within the next two years, we will follow local and the difference between consumer preferences, and gradually the country the United States and the two sub-brand differences in Paradise reflected. "Chen Xiao said:" States United States Paradise merger, purchase of all sub-brands have only one channel is the country the United States. The new group will focus on procurement, centralized logistics and distribution, to further reduce supply chain costs. and in accordance with the strategic thinking of unified enterprise, procurement, management, finance principles, sharing of resources. In the business level, from the store image, target consumer, business strategy and product structure to achieve differentiation. "
For countries outside the U.S. are generally concerned with the Wing-lok brand stores how to do the two problems, Weiqiu Li said that for historical reasons, Gome, Yongle Electrical higher degree of homogeneity, while positioning the high-end fashion brand, Eagle Electric Appliance then with the first two are quite different. Therefore, the future will mainly pulled the United States and the Paradise of the different countries, so that the three brands for different target markets and consumer groups to achieve different operations.
According to "appliances" to report,
States United States: The Operation Of Integrated Multi
By: aoao
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