Student Recruitment Strategies: New Strategies for Today's Time
Student Recruitment Strategies: New Strategies for Today's Time
The days of parents visiting schools to send their children to are not over by far. In fact, that is probably one of the most important factors in the decision process for parents regarding which school to choose. But let's back up a second here. Before a family can visit your school, they are going to have to find your school first.
What if a parent does not know about your school to even look at it in the first place? In today's world, people in general are referring to the internet for many answers of questions they are seeking the answers to. You need to be prepared to put your school in the position to be found when parents are searching for schools. Whether you are a pre-school, nursery school, grade school, special program if you are looking to recruit more students you need to go above and beyond your competitors and make sure your school is found and not other schools.
Don't stop reading this if you think it's not for you. Your school or program might have a website already but THAT IS NOT ENOUGH!! You need to have marketing above and beyond your website to make your marketing way more effective and blow your competition out of the water!
How do you do this you might be asking? Easier than you think! I promise you that the marketing methods that I teach can be easily implemented and most of the strategies I teach don't cost a thing. Forget those expensive student recruitment marketing methods of postcard campaigns and bake sales.
Get your school in a position to be found by parents and to be chosen by parents.