Suning Billion Project Leak Of Its Future Expansion Plans?
Yesterday, the giant home appliance chain Suning announced today launch a service platform for large construction projects
. The program will last for three years and cost one billion, plan to build 500 national service network, 30 call center, and 15 logistics bases. And this chain of stores based on the plan leaked while Suning's future expansion plans.
According to Wei-Min Sun, vice president of Suning Appliance Group, introduced in the future development of chain store Suning Appliance and Services Platform will work together to push forward. In every 300,000 to 500,000 population areas, at least to establish a general store, in the 500,000 to 700,000 population, the establishment of a management area stores. Matched with the store building, in the 5 km radius of about a half hour bike ride the establishment of an after-sales service network. To capital cities as the basic management unit, to establish a call center.
Region both urban logistics distribution and regional allocation of functions, support sales volume of around 4.0 billion. The formation of such construction in the national 500 service outlets, 30 call center, logistics base 15 scale.
According to Wei-Min Sun said that "5315" project which covers all the new projects. Each service network according to the size of investments in about 300 thousand yuan -70 million the average is about 500,000 yuan each; each call center's investment of about 500 million yuan and investment in each logistics base in the about 50 million yuan.
To this standard, Suning, "5315" project as a whole will cost more than 1.15 billion yuan. However, Wei-Min Sun did not answer reporters questions this enormous source of funds.
The other hand, Suning Appliance Chain of the system to take the chain, logistics centers, after-sales center, call center to proceed with the strategy of the four terminals, "5315" project has actually exposed Suning's future expansion plans. Wei-Min Sun, said in an interview, call center principle is that each provincial capital city built one, so Suning's expansion will cover every province of the country. On the other hand every major logistics center in the sale of real capacity to support about 3.5 billion -40 billion. That is three years, Suning's sales capacity will reach 60 billion yuan. Wei-Min Sun told reporters, because differences in the ability of store sales, can not accurately estimate exactly how many stores will be open, but the sales volume of about this.
It is understood that Suning has a large 3C chain stores in the country more than 130 after-sales service network of more than 200, the first generation of 50 logistics distribution center, the headquarters of a call center, the four terminal operations staff of 45,000 people.
Under construction in the second generation of logistics bases are Beijing, Hangzhou and Nanjing, the three regions.
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Suning Billion Project Leak Of Its Future Expansion Plans?
By: mumu
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