Sunscreen thorough investigation of collective lie new regulations the Ministry of Health - sunscreen, cosmetics and hygienic practices, cosmetics -

Sunscreen thorough investigation of collective lie new regulations the Ministry of

Health - sunscreen, cosmetics and hygienic practices, cosmetics -

Hype the wind continues to "blow"

7 1 issued by the Ministry of Health, "Hygienic Standard for Cosmetics" (2007 edition) officially started. In addition to amendments to the list of restricted substances banned cosmetics, the new rules also focus on standardized sunscreen SPF Evaluation Method and Determination of waterproof and marking requirements.

Recently with the soaring temperatures, hot sun protection products continued. But sunscreen market is a lot of problems there is hype. In this regard, new rules in the SPF value sunscreen products to clearly stipulates: "When the measured product SPF (sun protection factor sunscreen cosmetics) values higher than 30, and the standard deviation of less than 30 after the maximum can only be labeled SPF30 +, and measured value can not be marked. "This is to effectively stop the business by the SPF value on the effect of a sunscreen product acts of hype.

Reporters, however, yesterday visited the cosmetics market in Shanghai, found that including the Ya Yang, Biotherm, Shiseido, including almost all brands, all non-compliant sunscreen is still selling. Li Quan skin, excellent Ziting other cosmetics counters stocked with SPF40, or higher sunscreen. Some sales people and I do not know cosmetics has introduced new regulations.

In addition, the "standard" requirements: claims to have waterproof, sweat and other effects of sunscreen products should have a valid experimental evidence. However, the reporter found that almost all brands of sunscreen products claim to have "sunscreen, moisturizing, skin rejuvenation," and many other features, but most product packaging and the manual has not been specified in the relevant experimental evidence.

New regulatory blow collective "lie"

Suspected cosmetics market hype, and not just the sunscreen. In the Shanghai Industrial and Commercial Bureau recently released an illegal ad testing showed that 10 illegal advertising, in addition to a securities investment, the other nine are cosmetic, but almost all of Pantene, Olay, L'Oreal, etc. well-known "big." This is the history of cosmetics advertising illegal Shanghai most serious situation. Advertising Management Services, Trade and Industry Bureau, Shanghai Hua told reporters in a recent routine surveillance found that from late April, more and more suspected illegal cosmetic advertising in television media, the percentage accounted for 19.13 of all cosmetics advertising %, almost the highest since there is an ad checks, which attracts the relevant departments attach great importance.

Author of insiders, some cosmetics companies big enough, with its monopoly on the relevant market, even if the disclosure of illegal advertising, product sales will not be affected significantly over the years of false advertising has been in the minds of consumers the formation of deep-rooted impression. Even if the credibility of the decline, but the market structure will not easily change.

Some experts pointed out that the new regulations will require most of the cosmetics market for the current label change, which will increase the number of the cost. At the same time, these new standards may make the entire cosmetics industry usher in a new round of reshuffle. In particular, new regulations amended the list of restricted substances banned cosmetics, according to the EU "Cosmetics and hygiene rules", an increase of 790 kinds of banned substances, so bringing the 1286 kinds of prohibited substances. Therefore, some of prohibited ingredients and add special effects of cosmetics will be out of the market.

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