THE VIRTUAL LANDSCAPE

Author: Ilya Bodner

Author: Ilya Bodner

In an age where email is indispensable and the entire world is just one click away, it might go without saying (but well say it here so theres no question): doing business via the internet is one of the smartest steps you can take to ensure the future and growth of your business. Not only will you have a new, easily expansive way to present your company, brand, product and services, but with the right maneuvers, you have an opportunity to gain an instant global audience. While promoting the company image you desire, a well designed website will allow your target audience to locate and contact you with a click. Simply put: web presence is vital to all businesses in all industries. While a chapter on the importance of the internet may seem out of context and less specific to building strong business credit than previous chapters, its nonetheless extremely important. Web presence alone does not build business credit. However, a website can do much to add credibility to your business, and therefore, improve your business image and profile. WEB BASICS Typically, a simple 5-page website can cost between $400-750. This basic fee usually includes conceptualization (the basic look), design (how it will be set up), development (working out the kinks), and deployment (getting it up and running). Since a website is a physical presence on the internet (it works from a host computer), youll require an Internet Hosting company that specializes in delivering your website to the internet. These are easy to find on any websearch engine and typically charge between $5-50 per month for their services. Once your website is active, you can begin taking some steps outlined in this chapter to ensure that your site can be searched for and found by users who are looking for your business, product, or service. Ilya Bodner

Small Business Owner

National CorporationAbout the Author:

Over the course of the last 5 years as an entrepreneur I have successfully launched, managed, and sold off several businesses. Each organization started has added some value to my understanding of the business world today. My philosophy has been that 9 things out of 10 that I try will fail, but that golden one is always worth the battle. In my experience that has proven to be the case and my successful businesses still operate today under the management of those whom I have sold off to. The latest project is Initial Underwriting Group, a corporation comprised of two concepts: 1) business credit building and 2) business loan underwriting.

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