Ten Smart Features To Look Out For In Google Analytics

Google Analytics leads the race when it comes to on-site web analytical tools that

help ascertain the performance of a website from a money-making angle. It is important to streamline the way your website talks to your targeted customers and Google Web Analytics helps in achieving just about that.

Presented below are 10 smart features to look out for in your Google Analytics account:

Page Views Each time a browser reloads a particular web page it adds up to the page view count.

Absolute Unique Visitors Absolute Unique Visitors are the number of visitors visiting your website for the first time. The role of cookies assumes significance in determining first and unique visits by a visitor.

Repeat Visitors Any return visits by a web surfer to your website gets marked as a repeat visit. The Repeat Visitors count is a great way to establish the popularity of web pages.

Visitor Behavior Engagement levels on your website can be ascertained by analyzing visitor behavior. Google Analytics allows you to keep a tab on time that visitors spend on your website.

Traffic Sources Analyzing the source of traffic to your website makes for an interesting read. Google Analytics provides you with a comprehensive overview of traffic coming to your website which could be direct, coming from reference sites or via queries run on search engines.

Entry Page Landing page or entry page is the first access point to your website i.e. the first web page that a visitor uses to gain access to your website. The page with a high entry page count would often point towards the popularity of that page.

Exit Page An Exit Page is a web page from where a user leaves your website. A high exit page count can suggest errors on a web page or the fact that the content on the page was not informative and/or appealing to the visitor. Many a times a high exit page count could emerge as a result of a visitor exiting from a transaction page such as checkout or thank you page.

Bounce Rate Bounce rate is the percentage of visits when a visitor exits a page from the entry page itself. In other words, a visitor enters through a web page and exits from the same page without navigating through your website.

Frequency v Recency Tracking the frequency of visitors on the website can throw some light on the popularity of your website. Total visits are divided by total number of unique visits to determine the frequency of these visits. Loyalty of visitors can be determined by analyzing recency of visits on a web page.

Top Content The Top Content section provides a detailed content analysis on your website content. Details regarding top landing pages, exit pages and most visited pages can help structure your website content in a way that gets you maximum visitors to your website.

Google Web Analytics has remained the #1 choice of individuals and enterprises looking to get detailed on-site web analytics. Google Analytics Premium is an extension of the standard version that comes at a fee. Marketers can use data available on Google Analytics to capture vital insights and action these accordingly. In the end, a website with Google Analytics integrated into it can provide insightful information that you can use to enhance user experience on your website.

by: Ashley Wilson

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