Tesco Getting Across Their Mobile App With Its New Advertisement.

In a bid to stay ahead of the competition, a major step has been taken by the supermarket

gaint Tesco under their mobile marketing division by unveiling the first TV ad for their already existent mobile app.

This newly created ad, which will help to increase the sales of Tesco Groceries with barcode scanner app which is available currently on the iPhone and would channel out the message of buying products on the go to its customers.

The app itself however, was made available to app users before its promotion on tv at the end of 2010 but was held back from promotion at that time as there were a large number of sales of the iPhone over the Christmas period and Tesco opted to promote this in the New Year post iPhone sales so that it could get it's app across more people.

Mandy Minichiello, senior marketing manager for Tesco Groceries, said, Were the first grocery retailer to put significant budget behind app advertising and we think the ad shows our customers just how easy and fun shopping can be on Tesco.com.

The ad nonetheless, has been spawned by the Red Brick Road in association with the Tesco Groceries marketing team. The ad is now completed as this is being written and has been successfully launched today. The ad goes on by showing Tesco couple Mark Addy and Fay Ripley making use of the barcode app to scan the products that they have ran out of or intending to purchase at the earliest.

According to another source at Tesco, the supermarket giant is currently the only one in the UK that has gone for a fully fledged mobile marketing strategy and has fruitfully seen over 1.5m downloads of their apps available from a wide spectrum.

Asda on the other hand is now the only existing supermarket in the UK as against the other major three which does not have a presence on the mobile platform. And the latest to join the band of mobile advertising by putting together its strategy is Morrisons which also took place last December.

by: Michael Shai

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