The Art Of Business Card Marketing

When you hand out your business card, you are actually giving people more than your name

, phone number, and your email address. Your cards represent you and serve as the face of your business, which is why you need impressive and high quality business card.

Why business card is essential?

The fact that your business card makes a statement about your business makes it important to create a card that creates a good first impression. If you do not have quality cards, your business looks cheap and unreliable; an impression you would not want to give your customers. A well designed card gives people a reason to keep them and refer to them when they need your products or services. Long after you have handed out your cards, you can still get new customers when the people you have given your card suddenly have a need for your product or service. They simply have to swipe out the card out of their card holder and call you. A reliable and trustworthy printer will be able to provide you high quality business cards that will leave a lasting impression on your prospects.

The contact information

This is the most important element on your card. Without your contact information, your card is good as nothing. Remember that the main purpose of your card is to share your contact details to potential customers, so make sure you present them effectively. Make sure the information stands out and does not blend with the background. Use also simple fonts and colors bold to make the details readable.

Should you go for gloss or matt finish?

Before you get your card printed, ask your printer about the different printing options such as the paper finish. There are two types of finish available for business cards: the gloss and matt finish. A gloss finish is actually appropriate if you want to give your card a shiny feel. But if you want people to write notes on your card such as time and date of appointment, matt finish is more appropriate. Ask your printer which type of finish is available to them before going ahead with the printing process.

The importance of logo

The logo is actually crucial in your business card. It helps brand recognition, making it easy for people to make out your business at a glance. When designing your card, you need to put a good quality version of your logo in your business card templates. This is to ensure your logo fits well with the overall design of your card when printed. Also, make sure that the logo is placed appropriately in the card in such a way that it does not overcrowd the design or details.

The flipside

Many business owners fail to maximize the use of their cards for the simple reason that they forget to print at the back. The backside of your card actually presents a lot of opportunity to showcase your business. It can be used to offer added information such as a list of your products or services, a map to your location, or a discount coupon your customers can use on their visit to your store. Neglecting to use the back side is an opportunity lost to market your business. Ask your printer what can be done at the back of your card to maximize the cards marketing opportunity.

by: Janice Jenkins

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