The Benefits Of Social Media To A Business
If you have a business, and have put no thought into some form of marketing
, then chances are, you are desperately seeking customers, and are at the verge of closing shop. Why? Because marketing's main goal is to bring in customers and sales. It is what you use to entice people to buy and keep on buying your products. It helps any company keep afloat amid its competition.
You cannot just open a shop in some obscure corner and hope that people will come running into your store. You must inform people of your existence - and any word about your business, even by personally telling random people, is already some form of marketing. Handing out flyers, or offering discounts for multiple purchases are other ways to market. But if you want to save money and really get your brand name out there, marketing through the internet's various social media channels is the best and most cost-effective alternative for you.
Social Media marketing is advertising and promotions via social media sites like Facebook, LinkedIn and Youtube. Here, you have the benefit of fully explaining and selling your product by stating its features and benefits - at a fraction of what it would cost to market your product offline. Social Media Marketing is the tool of the now and the future generation. With it, you can increase client connections, broaden brand awareness, improve customer service, and create new opportunities for future sales - all possible by simply having a computer and a good internet connection (and the proper knowledge and skills, of course).
Increase Client Connections
Social media networks like Facebook, LinkedIn and blogs create opportunities for the client and the business owner to "meet" virtually, and discuss a variety of topics. There is a friendly, open vibe that manages to break down barriers, and enable people of different cultures, beliefs and ideas to interact, ask questions, or answer. If you own/maintain your own blog or business site, your customers are your readers/fans. Each time you speak with them online, you increase your connection with your clients - plus they can also refer you to their own set of friends, who may turn out to be your future customers, too.
Broaden Brand Awareness / Opportunities for Future Sales
Each time you post anything on your business page, like content or any form of marketing and promotion of your products and services, you increase recall and brand awareness. It's like watching a television commercial over and over - you can't help but remember the brand. Every time you share information, the possibility of you convincing others to patronize your business increases. The internet has such a wide scope - there's no telling what far corners of the earth have already learned about your product. Your reach is magnified not only a thousand-fold online - and each person who has heard about your product is a potential customer. They may not purchase right away, but the possibility of patronage in the future is high.
Top of Mind Recognition
The more often your fans or followers see your product/brand online, the greater the possibility that your business becomes top of mind. They may not quickly call your plumbing business the very minute they come across your name onscreen, but if and when they do have a need for your services, they will surely remember your company - that's the essence of top of mind recognition.
Improve Customer Service
Now that customers have access to contacting you via email, or by posting concerns on your Facebook wall, you have the chance to improve customer service. Back in the day, the only way to get in touch with a business owner is either by calling or physically visiting a store. Nowadays, however, you can appease irate or problematic customers through the internet. You can tactfully and respectfully handle complaints, and show other customers (who are mere onlookers) that you can handle problems gracefully and calmly. This way, you can improve customer service (even if you're about to cry already behind that computer monitor). One word of caution though - with the advent of technology, you can no longer hide from nasty clients or bad situations - you have to
by: Michael Griffiths
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