The Best Way to Generate Interest in Your Brand: Wear the Promotional Product Yourself

The Best Way to Generate Interest in Your Brand: Wear the Promotional Product Yourself

By Caryn Smith 2010, All Rights Reserved

So, you're at a trade show or recruiting event and you want to interact with the crowd as much as possible. How do you do it? Attach a custom lapel pin to a lanyard and hang it around your neck for everyone to see.

Promotional product giveaways are more effective when they are placed in highly visible areas. That means that you can get better responses from passer-bys by simply wearing the customized products that you created and are handing out.

Promotional products like personalized lapel pins, lanyards, and keychains are effective marketing tools because they serve a number of purposes.

Here are a few of the most common:

Giveaway items make a great first impression on job seekers and conference attendees.

Custom lanyards and keychains can provide talent and customers with a way to reach you by phone or email which are listed on the product.

Promotional items are portable so they essentially work as mobile billboards for your business or organization.

Free products generate a buzz. One job seeker or trade show attendee can spread the word about you, the product or services that you provide or the upcoming events that you plan to participate in.

Tokens of appreciation make all the difference to new customers who have their choice of businesses to work with.

With fierce competition inundating the marketplace, it pays to make your business memorable. Wearing your custom lapel pins and lanyards can make you standout in a crowd. People will flock to your booth or table to find out more about you, your business, brand or service.

High traffic areas are the perfect place to don personalized products. Proving that a little creativity can help set you apart from others in the same field, customize lapel pins, keychains, and lanyards are extremely effective pieces of advertising.

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