The Best Winter Promotions For Your Business
The holidays are over
The holidays are over. The January blahs have started to set in. You still have to find creative ways to promote your business. By using the winter-time blues to your advantage, you can generate creative and effective promotions throughout the first few months of the year. Think about your customers and employees and what they are typically doing in the winter. Think about how this affects their mood and overall wellbeing. Building promotions around making people feel safe, warm, and secure is a successful psychological strategy for winter time promotions. Below are a few ideas to help ignite your marketing imagination this winter.
Employee Events "" Show your employees some love with morale-boosting events that are sure to perk up the mood in the office.
-Throw a company indoor-tailgate to support your team. Format it like a pep rally with motivational words from key leaders in the organization. Give employees logoed blankets, or sport-themed items, like jerseys or tailgating coolers as a reminder of the event.
-Start a wellness initiative to encourage employees to keep moving, even in the winter. Give out scarves and gloves along with pedometers to promote exercise and walking. Create a contest and award employees who have walked the most steps with a duffel and day off.
-Help your employees stay healthy throughout the cold and flu season by giving out hand sanitizers with flyers outlining tips to staying germ-free.
Customer Appreciation "" Waiting until after the holidays is a great time to show appreciation for customers. They are less likely to expect it, and your message stands out from the rest.
-Send out thank you notes to customers in logoed mugs or tumblers. Include some tea or hot chocolate as an added bonus.
-Help your customers stay out of the cold and bring lunch to them. Have a working lunch, or just a thank you lunch and leave behind lunch coolers or food storage items for everyone in attendance.
New Products and Brand Awareness "" The beginning of the year is often the time when companies are launching new products or brand campaigns. Make yours stand out.
-Give safety sets or dynamo flashlights to your customers with a flyer on how your product or service can "keep them prepared," "make them safe," or "make their future bright." They will think of your product when using these items this winter.
-Launch your new logo or yearly theme with items that will warm up your audience. Give out sweatshirts or knit caps to customers and employees with your new logo or tagline.
Incentive Programs "" Thinking about warm, tropical locations is a classic way to beat the winter blues. Take this idea and build your customer or employee incentive program around it. A multi-tiered travel incentive program is a great way to motivate and help drive sales for your business.
-Give luggage tags out to kickoff the program. Create three tiers using promotional products to incent.
Tier 1 "" getaway vacation,
Tier 2 "" a piece of luggage
Tier 3 "" a passport wallet or utility kit.
Imprint all gifts with your logo or incentive program name.
Use winter to your advantage this year with creative promotions. Find a great selection of promotional products to support your winter promotion at http://www.bestpromotions.com/products/browsecategory/315/.
by: Erin Lewis
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