The Business of the 21st Century is an definite must for any network marketer. Robert Kiyosaki is so well esteemed as an author and business man that he lends incredible integrity to the business of Network Marketing.
Network Marketing has had the notoriety in the past as a pyramid scheme or get rich quick scheme. Robert Kiyosaki promptly dispels this myth by saying that Network Marketing is one of the single businesses on earth that general public are absolutely rewarded for helping other people. He says that this is not a get rich quick scheme but rather a get wealthy over time business.
Kiyosaki states that power is not in the brand; it is in the interconnections. If you crave to become well-off, the best is to find a moderate, viable, growing network.
My favorite Chapter in "The Business of the 21st Century"
My preferred chapter in the bestseller is called "What it takes". In this chapter Robert goes over what it takes to make it big in multi level marketing.
He states that you do not require an MBA or high powered business back round. You do not need to be egregious at sales. In fact, in my business Numis Network, when I am conversing to business partners I dwell on that if they have a back round in sales that I will need to retrain them.
The notion for this is because sales people talk and talk about their opportunity and their prospects feel like they will have to do the same amount of "selling". Once they come to decision that they can not sell like the "sales guy" then they have already quit.
Instead, in my opportunity we educate people to connect with their lead then direct them to the presentation (whether that is a sizzle call or online webinar). Then you just ask them to make a decision. It's easy as that. No selling necessary.
Can "The Business of the 21st Century" help you sign leads?
After reading this book I have to make declaration that it will NOT help you to acquire information about prospecting or making money in MLM. This is not what this book is about. kiyosaki actually ties in a lot of the principals from his other books, such as Rich Dad Poor Dad and the Cash Flow Quadrant.
Instead of focusing on Network Marketing ideas he really focuses on why Network Marketing is a great avenue for family to make money. He also focuses on the mind set necessary be successful in any commercialism, not just Network Marketing. This book was an easy read and offers great credibility to any MLM business for the disbelieving people out there.