The Environment-friendly Bags Have Become The New Media

If you forget to bring your own bag when going to the supermarket now

, you would have to pay for the plastic bags. This is not worthwhile for budget-conscious people, so green bags gradually emerge in people's vision. People often get gift bags when they do grocery shopping, while supermarkets also offer free bags. Such bags mostly will have merchandise advertising on. It seems to be an excellent media for businesses to promote.

Advertising on environment-friendly bags was only used as a direct advertising vehicle. But now an advertising company has been operating green bags as a new media, and has applied for national patent. Green bags seem to be a new media in the advertising industry. According to published data from China Association of Plastic Plastics Recycling Committee, one billion plastic bags are used up every day to buy food in China and more than two billion of other kinds of plastic bags are used up per day. Optimistically it is estimated that if a switch is moved to cleaner bags, at least more than 200 million bags will be used as an advertising medium. But only the good ideas implement to the market can we admit that it does create a new media platform.

The reason why profits of CCTV advertising and other outdoor advertising are high is because their resources are extremely limited. The advertising threshold of reusable shopping bags is too low and theres no monopoly of resources. Simply an enterprise can make reusable bags and casually do their own advertising. Advertising agencies, in fact, only act as intermediate agencies, if there are no enough profit margins, it is difficult to operate. Meanwhile, bag production cost is too low, no matter the scale is large or small, as long as company has the ability to bear advertising costs, it can assume the equivalent of the production costs. Spending the same amount, of course, companies are more willing to spend money to do their own.

Enterprises which produce environmental-friendly packaging bags are often in upstream of the supply chain and they are very low-key. For example, Sweden Ecolean environmental-friendly packaging is very advanced and is the main upstream supplier for Three Yuan and enterprises. To the contrary, they are relatively low-key in corporate publicity through joint promotion cooperation with downstream enterprises. Mainly enterprises like Three Yuan which are ternary-oriented do the promotion and they just do the auxiliary work. said a marketing friend of the reporter. Thus, green bag seems a big market or market segment, but it is difficult to develop. If advertising in these bags really want to become the real market, it is necessary for government to set a threshold, requiring all bags must meet the environmental standards, or designated procurement, so that advertising companies have chances.

New business opportunities have come, and we have seen the resultmore and more companies will take advantage of non woven shopping bag to advertise.

MingXi Package Co.,Ltd., established in 2004, located in ShunDe FoShan China, mainly produce package bag, fabric storage boxes, and all kinds of leather hand bags.

by: meishan

POST COMMENT

M3m New Project Sector 107 Gurgaon The Appeal Of The New Blackberry Bold 9780 - Hard To Resist A New Look With Cosmetic Surgery Try Out A New Look Dlf New Projects Gurgaon +91 9811 999 666 Real Estates Gurgaon Look Great With New Era 59 Hats Adjusting Previously Untested Employees To The New Office Rules Redshift Research Look At New Ways Of Working In The Not For Profit Sector Book Best Hotels In New Delhi Improving Your Impact Crusher Service Time&efficiency Though The New Crusher Rotor A New Kind Of Product Quality Through Analysis In Britain Raheja Aranya City: New Residential Plots In Gurgaon Where To Find Arrest Records On New York Online