Digital signage systems have had a sharp rise in popularity in recent times and not just in the UK either
. As the financial situation improves lots of companies and organisations are turning to digital signage systems to help create brand awareness.
Recently it has been announced that Australia's digital signage industry is expected to grow by over 12% every year and hopefully reach a value of almost 59 million dollars by the year 2013. These figures were released by the Australian Digital Signage Systems Market Report 2010.
The worldwide financial crisis has made many companies cut back on costs and spending on marketing and some signage companies have experienced lengthy sales negotiations although interest in digital signage methods is growing rapidly. One of the biggest reasons for the sudden boost to the industry is down to the reduction of the price of plasma and LCD screens in the last year.
High profile vendors such as HP are increasing their effort in edging into the local market. Telstra recently launched a digital signage solution which is believed to be likely to become a big success.
The study identified the fact that the present market is very fragmented and that many channels are ill equipped to deal with the complexity projects entail; this is expected to raise the amount of mergers over the coming years, to solve the problem.
The digital signage industry is expected to increase greatly with the interaction of mobile devices such as the iphone and android phone from Google. Social media also provides another route to travel down with twitter and facebook expected to play a more prominent role in the signage industry.
Demand for digital signage systems over the one and a half year period have revolved around public display areas such as in airports (the Larnaca and Johannesburg airport development), cinema complexes and in many retail outlets. New signage systems are emerging and more and more financial service branches and transport locations such as subway stations (the state of the art Tokyo development) are being installed.