The Key to Noticeable Business Cards

When it comes to promoting your business through business cards

, the possibilities are actually endless. You can design it in any shape you want; any color your desire and any style you think will best represent you. You can even explore extraordinary concepts such as 3D cards, cards that look like mini brochures, cards that are shaped into the product you offer, the option is actual limitless.

It's actually alright to create business cards that are exceptionally noticeable. But many business owners make the mistake of overlooking the simple idea that a simple and traditional business card still makes most of the sale. In this day and age where digital printing influences almost everything in people's lives, you have every excuse to be extreme. But that doesn't mean that a plain Jane would no longer appeal to people.

As always, the key to effectively appealing to people is simplicity. Express your message and ideas in a subtle way and you are sure to get instant positive response. But just the same, simple design or not, you need to pay attention to some factors in your business cards. This includes:

Color

Paper

Font

Layout

Color. As a powerful psychological tool, colors send out either a positive or a negative image. It can promote or discourage a sale and calm or irritate people. The choice of color is important in your business card in order to entice a positive response. Just look around you. See the colors used by business establishments in their signage and logos? These are carefully thought colors designed to give off the right image to people. If you would notice, most financial institutions use the color blue as it is the color or security and stability, and most luxury products are black as this color projects sophistication, power, and prestige. When choosing the best color to use in your cards, just remember that every color have a different meaning in various cultures and demographics. So, carefully study your target market to determine which color best fit your card.

Paper. Paper choice is integral in your business card. There are several factors that you need to consider in your choice of paper such as weight and thickness. You would not want to use a paper that is too flimsy or too stiff. Consider the paper color as well. Surely you would not choose a yellow or blue paper for your business card printing. But there are still a lot of paper shades available that you have to choose from. Choose carefully and meticulously.

You also need to consider the finish. You are several choices: dull matte, polished gloss, smooth, or textured. To make your choice easy, you can ask your printer for the best paper to use in your business card.

Font. Keep in mind that when it comes to fonts, you don't necessarily have to use the wackiest style. Keep it simple by using a serif or sans serif. Sans serif is usually used when you want to give your card a modern look, but if you want to stick with the traditional business card look, stay with serif.

Layout. Many business owners think that a simple design looks boring, so they try to employ an overly artistic design in their cards. Remember that the key to creating a simple card is to group together information rather than spreading them across the card.

So, if you want your business card to be really noticeable, keep it simple. After all, the best cards are sometimes the ones that make the least noise.

The Key to Noticeable Business Cards

By: Robert Johnston

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