One of the key things to remember is that the internet is an interactive platform
and it takes more than delivering information to help a potential client make a decision. Using the interactivity to create a smoothly delivered, well thought out experience is what most hotel marketers should be concerned with. A website that is hard to navigate, takes forever to load, and is not optimised to deliver a customer friendly experience will probably never deliver the results no matter how much money is spent on creating it.