The Rise Of Korean Automakers On A Global Scale
Korean carmakers are slowly making their presence felt on a global stage
, especially in the United States. Although much of Asian car exports are still dominated by Japanese brands, those coming from South Korea are holding the fort. Exposure by American and global consumers to the presence of Korean carmakers has been expanded, thanks to aggressive marketing.Compared to those of Japan, Europe and the United States, South Koreas automotive industry is relatively young. The first Korean made car was developed in the late 1950s to the early 1960s but it was only during the 1970s when it first entered production. Since then, the Korean automotive industry has gone a long way, becoming a major player and among the most advanced on a global scale.
It is no surprise that Korean car brands are inching their way into the American and global market. Through the years, Korean automakers are consistently developing sleek designs that captivate a certain significant portion of the worldwide auto market. Aside from that, the Koreans have also found a way to develop new engines for their vehicles, especially those that are efficient in terms of fuel consumption.
Aggressive marketing by South Korean automakers is also another reason for increased consumer interest in their vehicles. For instance, they always put sponsorships on big American sporting events such as the Super Bowl and the US Open as a way to advertise their products. The tactic worked, proof of which is potential car buyers visiting the likes of Indianapolis Kia dealers and Chicago Hyundai dealers to see the latest Korean car variants.
Another reason why the likes of Indianapolis Kia dealers and Chicago Hyundai dealers get to deal with lots of customers is the issue of fuel economy and environment friendliness. The rising costs of fuel and the desire to have environmentally-friendly vehicles have become major considerations for customers. This resulted into Korean vehicles, all developed under the mantra of fuel efficiency and environment friendliness, gaining the curiosity and interest of money.
The likes of Indianapolis Kia dealers and Chicago Hyundai dealers will continue to sprout across the country and the world as Korean car brands are slowly gaining popularity among consumers. As Koreans consistently come up with better car variants annually, the interest on Korean cars will not cease. Who knows if the Koreans might eventually overtake the Japanese, the Europeans and the Americans?
by: Leisa Dreps