The Seven Key Search Engines Targeted For Reputation Management
There are seven key search engines used by reputation management advisors to help maintain the desired reputable results of individual companies
. These online groups consist of micro-sites, social media, RSS feeds, business profile linking, blogging, Wiki-Site, videos and other media.The main objective of reputation management, also known as SEO or Search Engine Optimization, is to target the unwanted feedback posted on popular search engines. The idea is not to eliminate it directly but to make the posts irrelevant and unnoticeable to the general online public. This is accomplished by creating keywords that will detect good feedback at a higher frequency than the bad feedback.
Micro-Sites are used to funnel the keywords used by a company in order to direct potential customers to the desired information. The management team usually helps to set these sites up. They then work with the organization to maintain the good reputation.
Social Media such as Facebook or MySpace are also excellent search results that can be maintained with positive feedback. These sources can be monitored. It can be strategically focused and worded to help give the public the image the company desires.
RSS feeds and business profile links consist of press releases and content refreshing articles that provide important connections to links on the front results page of a company's website. This type of exposure can also be maintained by SEO groups in order to create a good online image.
Blogging is not a search engine on its own but the keywords a company uses to create and maintain their blog become the links used by the popular search engines. SEO technicians help businesses set up their blogs and teach them how to use them to their best advantage.
Videos and other media have also become highly accessible through popular search sites such as Youtube. Wiki-sites are also popular sites to search out a company's history, information, and profile. However, Wiki-sites cannot be easily written just to satisfy desired reputation results.
Social media is a popular source of learning about companies and the products and services they provide. For many companies this can be seen as a threat to business. However, the wise companies that are not only surviving but are thriving due to these internet sources are those who have learned how to use them to their advantage.
Reputation management companies have designed their business strategies around the opportunity to help businesses take control of these online exposure and production possibilities. The seven different key search engines give the company the opportunity to take control of its online presence as opposed to being controlled by it.
by: Christian Heftel