The Three Books You Must Read Before Calling Mlm Leads
Have you tried calling MLM leads to build your network marketing business
? That's often the next step eager network marketers take after introducing their business to everyone in their warm market.
By the way, if you're calling leads and you haven't shared your business with your family, friends and other contacts, then stop, read Beach Money: Creating Your Dream Life Through Network Marketing by Jordan Adler and set aside some time to meet with the people in your warm market. If you don't have enough belief in your business to share it with people who know, like and trust you, trying to share it with total strangers is never going to work.
I remember when I first started calling MLM leads I had no idea what I was doing. I didn't know what to say to potential prospects (it wasn't until later that I developed a simple script to follow) which was bad enough. But even worse, I didn't have the right mindset for calling leads.
When I didn't get good results right away I got discouraged and quit calling leads consistently. Luckily, that's changed for me, and I'll share with you my secret for calling leads and not getting discouraged (hint: it has nothing to do with having the right script).
Network marketers usually think that the trick to success with calling business opportunity leads is having the right script. It's almost like people think there are certain magic words you can say that will compel person after person to join your business. If that were the case, though, then I'd have been a success with leads a long time ago because I got the best lead scripts available.
There are lots of resources you can turn to for scripts to follow when calling leads. Dani Johnson and Todd Falcone are two great examples and I recommend their scripts highly. While using a good script when calling leads is important, I think what's even more important is having the proper mindset. In fact, if I had to list the three most important things you need to successfully call MLM leads it would be:
1. The right mindset
2. A never-ending source of targeted leads
3. A good script
In that order.
I'll talk about getting quality leads and a good script in other articles because you need to make sure your head is in the right place first. So I'm going to share with you the three books that most influenced my ability to successfully call MLM leads. Read these books and you'll see an improvement in your results, too.
The first one is "The Slight Edge: Secret to a Successful Life" by Jeff Olson. This book is so good that not only should every network marketer read it, EVERYONE who wants to be successful at anything should read it. It does a great job of explaining that success is based on tiny, seemingly-insignificant actions repeated over and over. This applies to anything anyone could strive for. After reading this book you'll understand why you're more likely to succeed by calling even just a few leads every day versus calling a bunch of leads at once.
"The Slight Edge" will help you overcome that nagging feeling after the first couple of days calling leads and apparently not getting anywhere that "this isn't working." It really is!
The second book you need to read before calling MLM leads is "Go for No!" by Richard Fenton & Andrea Waltz. This is a thin but powerful book telling the story of a salesman who learns why he's not nearly as successful in sales as he could be.
Everyone in sales needs to read "Go for No!" (and yes, if you're in network marketing, you're in sales) but even if you're not in sales you'll enjoy the story and get a lot out of it. My wife read this book and she told me ways she would apply what she learned even though she's not in sales.
"Go for No!" will help you understand that the secret to success in sales is getting as many No's as possible. This book will completely wash your fear of rejection away. No's aren't a rejection of you-they are simply a necessary part of the sales process. You'll understand the ultimate irony of sales: the more No's you get, the more successful you will be. Crazy, huh?
The third and final book you need to read before calling MLM leads is "Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time" by master motivator Brian Tracy. This is an excellent book that is full of tips for helping you not just get things done, but get the right things done. It doesn't matter if you understand why calling leads consistently is important and you've overcome your fear of rejection if you never end up calling leads because you're too busy playing Bejeweled.
"Eat that Frog" will show you why it's so important to get the essential things done right away. You'll know exactly how to prioritize your actions and your days.
To recap, if you haven't read these books, go get them now and read them. I recommend you read them in this order:
1. "The Slight Edge: Secret to a Successful Life"
2. "Go for No!"
3. "Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time"
You'll then have the skills necessary to successfully call MLM leads.
by: Marc Menninger
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