The Toyota Trademark

A well-known institution in Japans automotive industry

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Toyota has been producing quality cars since 1935. Its first prototypes then were the G1 truck and the A1 passenger car. The continuous development of the companys vehicles is the result of the manufacturers driving business philosophy to always be one step ahead. Lets take a look at three of the companys most popular car models: the luxurious Premio, the sporty Vitz, and the ever-reliable Corolla.

A Premium Driving Experience

The Premio is the companys take on what it means to be seated in luxury. A mid-size sedan, the Premio is valued for its elegance and sleekness. Its spacious interiors and leather seats make it the perfect ride for executives, administrators, entrepreneurs, and corporate lawyers alike. Following the brands goal of continuous improvement, the Premio came out in two releases, with each generation launch showing off the cars advanced features. Engine choices for the Premio are 1.5L, 1.8L, and 2.0L, and all of these are highly fuel efficient, a quality all Toyota engines are known for.

A Car Thats Perfect for Play

The Vitz is a compact hatchback that exudes as much style as it does a sporty feel. A model of agility and sophistication, car was designed to allow for optimum aerodynamic performance and making cruising at high speeds a breeze. Padding on the instrument panel extending to the door trim provides comfort, and there is a big space for storing sporty items like water jugs, tennis shoes, and even sweaty towels. The Vitz is not one to shy away from the sun because it is equipped with UV-reducing glass. Its the first vehicle in the world to provide its passengers with UV protection. When darkness sets, the Vitz gets into automatic headlight mode, turning the lights on and adjusting them accordingly. The 2010 version of the Vitz is equipped with a colored rearview monitor that can assist parking. The Vitzs features are so smart and thoughtful all you need to worry about is winning the game.

Safety for the Whole Family

The technological developments of the Sixties paved the way for the mass production of Toyotas most-loved sedan, the Corolla. Initially envisioned as a family car for the Japanese community, the Corolla has since gained a lot of satisfied owners around the worldindividuals and families alike. The Corolla became known for its stability and high fuel efficiency, important qualities for budget-wise families. Volkswagens Beetle used to be the worlds best-selling passenger car until 1997, when the Corolla surpassed Beetle sales. The Corolla has become the standard vehicle of the 21st century, and it is a title well-earned. Corollas are so tough that 80% of all units sold over the last twenty years are still up and running!

The three models differ in their target consumers but all are the same in one important thing: their mechanics. From the Toyota trademark of fuel efficiency to passenger safety, these cars are sure to provide owners with many years of fun, comfortable, and worry-free journeys.

by: Kyoko Nitori

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