The history of ready to wear clothing

The history of ready to wear clothing

The history of ready to wear clothing

Even before the Civil War broke out in America, ready to wear clothing had already been in production, although selections were quite limited to undergarments and outerwear such as jackets and coats. When the war began, it boosted the development of the industry because many uniforms had to be made under government contracts. Manufacturers eventually had to build factories to address the needs of the military as the war persisted, paving the way for mass production where standard sizes had to be developed. The standard sizes used were taken based from similarities that occurred with all measurements taken. When the war ended, these standard sizes were then used as first commercial sizes for men's clothing.

Women's RTW

As for women's clothing, ready to wear options took longer to develop. It was not until the 1920s that it did. However, during that decade, certain factors (growth of urban professionals, developments in industrial production, developments of national markets and mail-order catalogs) contributed to fast growth and development. Women's readymade clothing began to sell well. Rather than view mass-produced clothes as a loss of individuality, women began to look at RTW pieces as convenient, updated, and affordable items that were easy to replace as changes in styles occur. The only problem was that many of the pieces fit poorly since different manufacturers used different measuring systems. This resulted to clothes that were of different dimensions being labeled with the same sizes. People had do resort to alterations or return their garments, increasing costs for ready to wear clothing. It wasn't until 1937 that women's standard sizing system was developed.

Lessons from the past

If the sizing system was developed sooner, then both the industry and its consumers would not have incurred so many losses. This proves how listening to consumers can help a business develop its products, leading to higher rates for customer satisfaction, which in turn results into better business. In today's time, the same still applies. If you want to make a name for yourself, you have to understand what the consumers need and want. And having a dialogue is a great way for you to do this. How exactly do you do it? There are many ways depending on what your preferences, but probably the best is the internet. If you want to promote your own fashion line, opt to join web sites such as StyleFlair.Com, where consumers can write about their views on the industry as well as ask questions about style and fashion. As part of the industry, you can respond to their posts as well as answer their inquiries. You can then use what you know in order to develop your line better. Being part of this kind of service also allows you to make your own posts to promote the products and services that you offer.

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