Thomas Sabo - New Ways Of Setting Standards

Thomas Sabo was born in the 1960's in Austria

, even as a young man he was full of drive and ambition in his homeland. Business and creativity were and still are strong characteristics of the man. His creativity really came to the fore when he uncovered a passion for jewellery, as time passed he realised that he could make a future out of his love for jewellery and in 1984 he made a bold move to establish his own company, aptly named Thomas Sabo.

Thomas Sabo set up the headquarters in Lauf an der Pegnitz in Bavaria. The company's goals are to achieve the highest levels of quality, creativity and innovation whilst always satisfying the contemporary. Thomas Sabo is a company that stands for high-quality silver jewellery.

The company proved to be highly successful, with orders growing each and every trade year. However, at the time, an unwritten law stated that silver jewellery was to be presented anonymously. Therefore the purchasers were only able to see the brand names in the form of trading brands at the trade fairs - but consumers were not. Faced with this situation, he successfully made the decision in the late-1980s to launch his own brand - the Thomas Sabo brand.

Thomas Sabo's keen eye for the latest trends and his love of silver as a medium has seen the jewellery market move into new areas and develop beyond all belief. The jewellery took on a whole new appearance and as a result drove its standing in the marketplace to new levels.

In the early 1990s, Thomas Sabo decided it was time to change the way the company worked. He wanted a new focus and to drive the company forward, ensuring its position in the global market place for years to come. His first achievement came with the appointment of the designer Susanne Koelbli as the company's Creative Director. This collaboration soon bore fruit and as a result more and more jewellers gave into their charm, as a result their customer base. Both designers shared the same passion for the material, their love of detail and desire to make each piece collectable and unique and on trend helped to give the brand its unique face.

So, with this success carrying them forward they decided it was time to branch out even more into the marketplace, in the latter part of the 1990's it was decided that Thomas Sabo would set up its own retail outlets, providing the customer with a touch point with the brand, this snowballed and soon exclusive stores, shops within shops and sales agencies were established throughout Europe, America and Asia.

So back to the man at the heart of it all, Thomas Sabo. Always keen on travel, he has wandered the globe for many years. In his earlier days he was searching for new ideas, environments and people to learn from, now he still maintains his love of travel but uses his time to further expand the brand around the world. The self-made man spends the majority of his time exhaustively working on his own brand and business. This requires extraordinary levels of both passion and commitment. To this day he still maintains this passion and a few others too; golf and sailing and Formula 1, although forever the family man this is where you can find him when he has some free time.

by: Steffan Suter

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