Tiger publishing industry is facing an economic rebound in the new round of development - the publication, warmer - Printing Industry
Tiger publishing industry is facing an economic rebound in the new round of development - the publication, warmer - Printing Industry
Warming? Phenomenon Million spent on advertising
mad 2009 journalists plan will set when the entrance of just more than 20 billboards in the past can reach seven to eight 10.
And 2010, the State Fair over the entrance billboard up again, and even the walls are covered with advertising banners, rough estimates of up to more than 80 journalists.
Arrived entrance of reporters yesterday, saw the "Adventure The Little Prince", "montmin said Tang," "grass house", Phoenix Media, Chinese writers Publishing Group, Liaoning Publishing Group ... ... all kinds of books and more publishers big publicity banners, fluttering in the wind outside the exhibition hall.
"This time we have spent over 10,000 yuan to do outdoor advertising." Star Press Marketing Xiu Xiu, head told reporters, "We are also the first time in the booth to upload a large LCD screen, also spent more than ten million on promotion of new books devoted to China."
To publicize and promote new books, publishers have their own coup. China Water Power Press to promote the best-selling book "Diary in prison", spent nearly 10 million on the staff, holding a brand new book publicity around outside in the Pavilion.
And General Manager Pengfei Pengfei's full book said: "To promote the new book, this time we have spent more than ten million, specifically for the production of a number of dealers Gift For Beijing roast duck. "
Old and new publishers to expand Booth
Than in 2009, 2010, publishers have expanded the booth the whole, the average expansion in the range of about one-third.
First large-scale private publishers overall appearance, particularly eye-catching. Reporter notes, gathered a new classic, Pengfei's full, light shelves, Bo set a dozen days of paper and other domestic excellent exhibition of private publishers, accounting for the International Exhibition Hall 1, 3-layer half the space, stand up to 64 months.
Beijing Bo volume book set days yet Lei Ltd, said: "When in 2009, we are four companies are crowded together. Now is the two together, more spacious."
Also expanded the state-owned Press booth, is the old Star Publishing Press, 2009, the agency provided in the plan at the only two booths, this time expanded to eight booths.
And 2009 publishers tight cover their purse with the practice of "book industry benchmark," said the Chinese publishing industry's annual conference?? 2010 Beijing Books Fair (hereinafter referred to as "map set") and pick up the faction potential.
Press conference yesterday, found in the map set, the expansion of domestic publishers booth, crazy advertising. In this regard, Figure provides analysis of the organizing committee, said the Secretary-General Mark K. Huang, the current map set will be a thriving scene, indicates that the domestic publishing industry began to pick up. Book focus on the collective debut book
Chart 2009 will set the first day looks fairly deserted, and many publishers memories, the last first day of trading volume is not large.
Yesterday, in order to win the opener, various publishers, publishers will be their new book, peremptorily took the book out of focus. Jiangxi Publishing Group
full momentum in 2010, owned six of books, a Home Appliances Audio-visual publishing a selection of children's child, art, literature and history, education, and nearly 3,000 species of outstanding publications, more than 600 kinds of new products will debut Figure set.
To win the 2010 map set will be the Chinese publishing industry's annual conference of the "battle", Tianjin Publishing & Media Group established the first collective appearance, their nine participating publishers total 915 kinds of books, the total stocking more than 2400 kinds of species , Tianjin Science books a record high number of exhibitors.
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Tiger publishing industry is facing an economic rebound in the new round of development - the publication, warmer - Printing Industry Rosemead