Wuhan: New Store Opening Band Appliance Manufacturers To "too Much For" - Appliances,

Opened a new store has a fee that it charges as Cardiopulmonary cutting factory

05 years may be opened in Wuhan new appliances

Marketplace

Most of the year, has now opened 13 during the year will be to open 23. Frequent increase in home appliances stores, customers enjoy the convenience of affordable in the same time, however, also part of the appliance manufacturers shouting "too much for."

Manufacturers to cheer the opening of new store frequency

05 years

States United States

In Wuhan city opened six new stores,

Suning

Opened four, Trade and Industry 2, Wu appliances a business, together with the business re-

Decoration

Opening of the shop, close to 20. According to the appliance giant's store opening program will continue to shop with high frequency mid-next year. A high degree of expansion, the business with each other "get together" in the three towns new office a few large appliances business district, and according to economic principles, the radius in the same business, with the increasing number of shops, stores are

Sell

Generally will decline.

Each appliance stores opened, they all Gaode bustling, free of charge

Gifts

Products, song and dance performances, balloon arches banners,

Promotions

Members of hard and shouted, and special machine blockbusters machine, various promotional tactic after another. But most customers do not realize is that many activities are not store money, but the manufacturers money or "cheer."

Holding more than ten million in the first field must dig

A foreign appliances

Brand

Wuhan head calculations to reporters: a new store opening, manufacturers have to dig slotting allowance, the shop

Advertisement

Fees, booth set up fees, salaries and other promoters, together have about 50,000 yuan, and sometimes to "talk taste mouth", but also money or playing in the media "to congratulate the opening of" advertising, put out in the store to congratulate the balloons, arches so many to spend more than ten million. In addition, manufacturers have to give business to "support" ex-gratia products, such as promotion machine, special machine, senior vice president and machines. It is said when opening a hypermarket, a number of

Air conditioning

Brand is "naming" asking for support of millions of dollars to support a special air-conditioning, this loss of several million factory, some manufacturers send Commissioner posing as customers altogether, using cash to repurchase its own air conditioning.

Appliance brand in a foreign official told reporters: "Sales were better so be it. The problem is that this shop is too frequent, individual store business is not good, our support failed to be implemented." Reporter heard Wuchang, a new store opening, a

Washing machine

8 during the opening of the brand only sell out Taiwan, "not a good opening day of business, after more bad said." However, in order to maintain "

Strategy

Partnership ", as long as new store openings, product manufacturers would have to send. Wuhan manager of a television brand, said:" Just store display, we had to shop hundreds of million of goods, if sales are poor, where goods placed is a waste of resources. "

Manufacturers can not stand begin to say "no"

Before had the industry and economics

Expert

Proposed expansion of Wuhan appliance stores too aggressive, has more than the market growth rate. In this regard, an external appliance store official said: "We believe that there is room for development of Wuhan consumer electronics market. Now the pace of development is indeed a fast, no way, individual markets are in desperate rush, no one dared to relax. "

At present, home appliance manufacturer began business to say "no", some big companies set up their own stores, reported sales higher than at the same level

Home appliance chain

Store in the corner. Wuhan University

Business School

Professor Feng-Jie proposed expansion appliance stores should take into account the interests of all parties, not the interests of over-squeeze suppliers. "In addition, the homogenization of a serious appliance stores, should be market segments, the implementation of differentiated

Operate

To highlight its own characteristics. "

by: gaga

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