When you create a holiday greeting cad for your business you need to keep several things in mind such as the design, your audience and the message
. If you can nail all these things on the head and tie them together, you will have a great holiday card that will become part of an effective print marketing campaign.
Just remember with greeting cards its not always about your direct return on investment, but its also about strengthening your brand and your relationship with your customers. If you can become more personal, friendly and in touch with your customers you will find it much easier to do and get business from them. It can also turn one time customers into life-long supporters of your business. You will be surprised at how powerful a simple greeting card can be during the holiday if the process is executed correctly.
When you create the design you need to also keep your audience in mind. In general it is better to do a seasons greetings or happy holidays card. The reason for this is that some people don't celebrate certain holidays. For example, if you send a Christmas greeting card to some one who is Jewish it may offend them and hurt you more than help.
So unless you know a lot about your customers and your demographic, it is a better idea to send out general themed holiday or season's greeting cards to your customers and your design should reflect this.
While the main focus of a holiday card should be the greeting itself and to wish your customers a happy holiday and such, there is is no reason you cant include a special offer or discount as long as you tie it in correctly. Just remember that you main focus is to let your customers know you care about them and don't just think of them as a money generating machine. Strengthen your bond with your customers and they will be much more receptive of future offers.