Tips On Designing Your Business Logo
We see logos everywhere we shop these days
We see logos everywhere we shop these days. One of the all time best logos is the golden arches. Also, this recognition of name brands starts out early.
One mother mentioned that when her oldest child was just three years old, he was able to identify a truck brandname because of its logo. Some people even wear clothing with product and company logos, and some furniture and home decor have logos on them to display.
Though we quickly recognize some of the nation's biggest companies' logos, brand recognition via logos is not only for giant corporations. It's important to remember that small businesses are able to use a company logo just as effectively to create brand recognition in their own communities. The brand can be included on everything from business cards, to coupons, to a website, an ad in the telephone book, or even on a sign on your truck.
Although utilizing a logo is easy, creating a good one is not so simple. Business owners have been warned against several basic design mistakes by online references. The first mistake is using clip-art to create homemade logos.
A lot of people are at the level where they can identify several simple clip-art designs. Companies have used that familiar stick-figure guy in some standard clip art databases. This logo, which wasn't giving the company a favorable impression, could have been vastly improved upon.
A log must contain a design that catches your attention, because many times you just see the logo for a few seconds. Remember the central idea of a logo is to make it memorable to consumers; plain text, including monograms, doesn't appeal visually to the viewer, thus making it less than remarkable.
Even as some businesses have effectively utilized logos with just text, it is an incredibly hard thing to accomplish.
It is wise to stay away from a logo design that is extremely ornate or complicated. Overly detailed photos and special effects will detract from your logo design. Ensure that your logo appears terrific as a black and white version.
Many people use the yellow pages and newspapers where it is less expensive than using color and thereby saves an advertiser money. Without your knowing about it, there is a good chance that people will either copy, or fax, or both, pages with your logo on it.
Your logo, even in full color, will need to look good in black and white because the fax machine will automatically convert it.
Because making a logo can be difficult, you may want to consider hiring a professional to help you design a logo that would well suit your company. In 2000, there was a sweepstakes game that had a very innovative graphic designer as part of the team, and they developed their logo for them.
This logo, which still meets all of the recommended curriculum, is easy, enjoyable and easy to remember. When it comes to being printed on red or green, or in black and white, it still looks great.
The team was very fortunate to have included a graphic designer as part of the organization. You should consider yourself lucky if you know anyone that will help you design a great logo for little or no money. If you don't, you will need to shop around for someone who will be able to help you create a great logo at that best price.
Designers are simple to come across. Just search with that keyword, logo, and the results will be overwhelming.
There is one website columnist who suggests you don't settle for the first several companies right away. Do some research and look at several companies to see if they meet the criteria and can get the job done. Look at the file formats the company provides, number of revisions allowed, technical support, refund policy and customer support.
You will also find some marketing consultants and graphic designers in your area, and I always advocate the idea of utilizing your local talent whenever it's possible. No matter who you choose for the creation of your logo, remember you're making an investment.
Potential customers may be dissuaded from using your business if you make a poor investment. If you invest wisely, and get a superbly designed, remarkable logo, your company's image and mission will be well promoted.
by: John Chambers
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