Tips On Using Direct Mail For Your Automotive Repair Shop

Share:    

Getting your message to a customer is the first step in getting them to come to yourshop

. And an excellent method for delivering that message is with automotive repair direct mail. When it is done right, direct mail delivers a professional-looking product that will attract customers to your business.

If you choose direct mail as part of your overall marketing and advertising strategy, you must be sure you use it well. The auto repair marketing flyer you send out should reflect the quality of your company. It should also get results. In order to achieve both of these ends, there are some things you will need to do to get the most for your advertising dollar.

Find your focus.

Before launching a new marketing method, you will need to find your focus. Is getting people in the door this mailers sole purpose? Is it being sent out to increase overall sales? Maybe you have something more specific in mind like moving a particular product or promoting a seasonal service. Think carefully about what this mailers focus should be and why it is being distributed.
Share:    

Set a goal.

Decide on a specific, reasonable and measureable goal for your auto repair advertising. Automotive repair direct mailing can be used for many purposes and have many different results. Choose what results you want to see, like selling a certain number of tires or getting a specific percentage off a repair job.

Enlist an expert.

In most cases, shop owners will need the help of a specialized direct mail expert. Most owners and managers just dont have the time to design and implement a direct mail campaign in addition to their other duties. An expert in direct mail for automotive companies can assist with every detail from design to delivery.

Choose your customer.

Take a moment to choose your customer and analyze your market. Are your clients mostly from the neighborhood or do you do business city-wide? Does your customer own a luxury import or a domestic car? Know who you want to reach.

Create your mailer.

An expert will be able to help you with slick graphics and photos but you should decide what you want your direct mail to say. Have a few ideas before you meet with your designer so you can give him some direction but keep the look clean, simple and to the point. Make sure you include a call to action for your customer that will get him to your doorstep.

Track the results.

Once your auto repair direct mail has been delivered, start looking at the results over a period of about three to six months. Collect and count coupons, track the sales and analyze the success of your efforts. Youll be better able to fine-tune your next advertising piece when you analyze what did or did not work.

by: Greg Sands

POST COMMENT

Halloween Promotional Items Of Auto Dvd Gps System Why Buy Used Auto Parts? Tips On Using Direct Mail For Your Automotive Repair Shop Energy Strengthening As Well As Fuel Conserving The Well-liked T-head In Automobile Marketplace Motor Turbo Allows Autos And A Few History About This Introduction Of The Rc Automobile, Which Also Known As Rcmote Contro Car Rc Car An Isolated Manage Design, Not Really A Toy Automobile 2012 Mazda 6 Newest Automobile Be Thrifty, Take Into Consideration Getting A Used Vehicle With Auto Financing Searching For An Auto Repair? How To Select The Right Auto Title Loan Company? Some Tips Is It Easy To Become An Auto Mechanic? The Circuit Breakers And Autoretry Circuits May Be Analog Or Digital