Tm To: Strengthening Market Supervision And Step Up Publicity - Appliance Tm, Waste Electrical

Department Electronic Information Division Editor The scope of this survey was not

limited to the choice of pilot cities, but a questionnaire for the country. The nationwide survey designed to examine the activities of consumer appliances TM to cognition, in order to understand consumer demand. Hope that the findings can contribute to household appliances TM to further promote the activities.

Cognitive policy 1. Respondents appliances TM to a certain degree of awareness policy.

Respondents policies for home appliances TM to have some understanding. Jinsi Cheng of the respondents (38.3%) on the policies are a relatively comprehensive; Jinsi Cheng respondents (39.3%) general understanding of this policy; the rest of this policy poorly understood, and this part of the the number reached a considerable proportion, accounting for 22.4% of those surveyed.

2. Respondents about the policy for the appliance TM to the main channel of slogans from the media and leaflets.

Accounted 49% of the total number of respondents were from the media, home appliances TM to policy-relevant information. Learned from the channel of the policy of public information of the respondents 22%; and through leaflets, posters, etc.

Advertisement Way to get information, 18%; from the network news channels are 15%; and through word of mouth by the relevant information of the respondents only 13%. Explain the role of traditional media should not be underestimated, network, increasing the role of new media, government propaganda work should further attention by all levels of government.

3. Advocacy for consumers Environmental protection Cognitive improvement is not obvious.

Only 9% of the respondents consider themselves to improper handling of waste generated by household appliances is well aware of the danger; 27% of the respondents were more familiar, 29% of respondents to the middle level of understanding; while 12% consider themselves to harmful levels of knowledge is not know. TM to publicity, and not to raise environmental awareness of consumers as a key demand, the consumer harm from improper handling of waste household appliances level of understanding is not high.

Analysis willingness to participate 1. The respondents were willing to participate in home appliances TM to activities.

Respondents made it clear that certain activities of consumers to participate in TM to only two percent (22%); while in the middle hesitate to state that the respondents may participate in the proportion accounted for nearly half (47%) ; may not participate in 22%; not to participate in a very firm attitude of consumers account for only 9%.

Reluctant to participate in the activities of home appliances TM to the respondents, 39% of respondents think they can still use the home electrical appliances; 34% of the reason is that the family did not waste electrical appliance; while another 34% The consumers would be willing to subsidize too little led to their participation in this activity.

2. Nearly half of respondents living, home appliances TM to be involved in activities.

Willing to participate in TM to the activities of the respondents, the survey only 27% due to favorable price and decided to buy home appliances TM to products; 49% of the respondents because the actual needs of the decision to purchase home appliances new leaf products; while another 48% of the respondents considered the need to update your appliances, so decided to participate in activities to TM to come.

3. More than half of respondents believed that TM to product quality should be the ordinary product.

51% of the respondents considered the activities by appliance TM to buy a new product is the common electrical appliances you can; 44% of respondents thought should be able to reflect the trend of technological development; while 34% of the respondents will

Energy

Environmental protection as a new product should have quality.

by: gaga

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