Directory Submission- Why Is It Important?

The first question that most people usually ask themselves is what a directory is and what its purpose is

. To simply put it; a web directory is a listing of websites which are broken down by categories and once more, by subcategories. Every listing usually also includes a description of a website, in addition to a link which leads people towards the site. This may sound very similar to a search engine; however, it is quite different. The directories are managed by human editors, who go over and review each submission, to determine whether it is appropriate or not, for that directory page. All directories have their own set of directory submission guidelines and those interested, should definitely be familiar with it. The minimum which any directory will require is that a website be finished and not one that is under construction. Most importantly, they see to it that a website that does not participate in illegal activities.

So the next logical question would be why should a website owner submit their site to a directory? Well, it can be of great benefit, whether you are offering your services or selling goods. Here are a few of its advantages.

1. Because a directory places websites in categories, a search engine that views a site in a particular directory will have an idea of the niche/topic. So the easier it is for a search engine to determine the subject/topic, the faster it will relate the website to a particular theme.

2. Another benefit of directory submission is that this is a great way to get links. Search engines place a high value on one way links and this is one of the ways in which a sites search engine ranking is decided on. It would even better if a website is placed in established directories, which are thought to be authoritative by the online community.

The next thing that should be considered is what a website owner should look for, before using the directory submission method. Seek out search-engine friendly directories, as these will permit deep linking. This means that your directory listing; actually links to a page that is part of your site, rather than just your homepage. This causes the link to appear more relevant to the subject in the various search engines and therefore, it helps improve search engine ranking. SEO friendly directories have other facets that encourage search engines to index your site right away. As you begin your research on directories, ensure that they are labeled search engine friendly by other users.

While you are in the process of directory submission, you may find it very helpful and advantageous to attain the help of a professional or SEO service. Doing so will definitely help you submit your site to the right directories, which means more exposure to potential clients. It truly is a smart marketing strategy, so take your online venture to the next level.

by: Bhargav Bavarva

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