Top Lead Generation Trends Of 2010

Lead generation has proved itself to be a reliable weapon to propel growth in business

. Because of it being in the limelight, the call center units have conducted tests and studies on this BPO service to determine how to optimize the process. In the course of their study, the BPO managers and experts have drawn up a list of trends that they have noted in the sales lead generation process. The year 2010 has been witness to many of these emerging trends. In this article we will take a peek into how the telemarketing scenario has changed from the perspective of the agents who generate leads, mainly the agents who constitute the outbound call center department.

The first point has to be the shift in focus from voice calls to non-voice methods of lead generation. Some months back, the BPO firms could only depend on telemarketing calls to generate leads. However, the scenario has changed with the domination of the do not call lists. Companies are now relying upon social media and websites for sales lead generation. The call center agents are taking to web-enabled services more than phone calls. With the support of social media planners, they are embarking upon untouched territories to generate quality leads. It's more in vogue for B2B lead generation firms. Websites are also being put to good use. Users and visitors are asked to create accounts and subscribe to alerts and newsletters. This helps the BPO service agents in collecting information that they can use to push sales.

Another emerging trend is the amount of money companies are willing to spend on lead generation. The budgets of even small business firms are making provisions for sales lead generation. Companies, even start-ups have grown to realize that the way to business growth is increased activity in the telemarketing services sector. They are increasing their budget for marketing and promotion. This, in turn, encourages call centers into investing in technology and equipment that make the task easier. The outbound call center agents have more work on their hands. There is a complete overhaul of the obsolete methods used in call center services. The BPO units are adopting the advanced tools so that they can make it possible for the companies to do business with the correct back-up.

Another healthy lead generation trend that has emerged is the monitoring of leads that the BPO service units provide. There is more focus on quality leads rather than on quantity. Business firms have realized that there are better chances of business growth in trying out quality sales lead generation. Every business firm is trying to consolidate their position by building up a solid base of steady and loyal customers. To achieve that, the call centers are carrying out targeted telemarketing. Resources have to be preserved and the leads have to be bagged at the same time. There is pressure on the outbound call center agents to deliver the goods. As usual, the call centers will surely take the challenge in their stride. Monitoring will definitely improve their performance.

by: Ivana Lewis

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