Top Tips On How Compelling Ezine Ads Can Add To List Building

With millions of websites on the internet, there are also an equal number of products and services that are being sold online

. To get your marketing efforts up and running, you need to build lists of prospects or potential customers. Once you get a list in place and it begins to swell in numbers, you have a virtual pool of prospects you can influence through free offers and discounts for turning them into customers that would really buy your product or service. Among the various ways to go about it is advertising through ezines as it is an effective tool for list building.

The potential of ezines for directing quality traffic toward your website is well know by most online business owners and they have been using it for the last few years. By targeted traffic, business owners mean a drift toward a particular niche market. It is the market that is similar to the product or service they are selling and dealing in. With time, online business owners have realized that quality traffic instead of quantity can ensure results.

You may have huge traffic inflow to your website, but that doesn't mean they would sign up or register by filling out the opt-in form. It is better as a targeted traffic comes over to your website that is more focused rather than a large inflow that is not sure of buying your product or service.

The very idea of putting up ads in ezines is not to generate sales as many business owners are realizing fast. It is meant for sales generation in an indirect way as high sales pitch embedded in the ad usually provides mixed results. Primarily, ads in ezines are meant to make visitors come over to your squeeze page and generate clicks. By generating clicks they come on board your list and your list starts growing.

Now, after you get the ezine ad in place and clicks generated, you need to provide some upfront incentives to prospects for moving over to the next step. Your primary aim would be to make the subscriber take further action by clicking on the link and coming over to your site.

Once they come over to your site, the landing page will take over the task of influencing the prospect. At this stage there are some conflicting takes. Some business owners feel that a sale should be attempted straight away while others are of the view that getting them to fill out the opt-in form is a better option for list building.

Others also feel that at this point the sales letter is read by prospects, but every business owner shares the view that this stage is primarily meant for clicking a link. It all boils down to the compelling ad in the ezine that would trigger interest for getting them on board your list.

by: Jeff D McQueen

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