Trade Show Preparation For Your Business

Trade shows present an excellent opportunity for businesses to network

, build brand recognition, generate qualified leads and, in some cases, take product or service orders. Vendors who come prepared are at a clear advantage. Below, find tips for preparing for trade shows.

Knowing Which Trade Show to Attend

Trade shows are highly targeted events that cater to a very specific audience. As you plan to attend upcoming shows, research the ones that cater to the people you intend to reach. Consider your goals as a business. For example, are you demonstrating a service or displaying a new product? Is your goal to actually sell products and generate qualified sales leads, or are you simply hoping to network and learn more about the businesses within your industry?

Know your audience. Find out in advance what vendors, panels and speakers have attended each trade show in the past to see how you might benefit from attending.

Time is another factor to consider. Trade shows can take place in a single day, or they can span several days. In that regard, take care to establish a strict budget, so that you do not become overwhelmed by costs. You should consider the location of the trade show and the cost of lodging, travel and registration fees.

Setting Up Your Exhibit

Trade show exhibits take a lot of planning, and sometimes it might seem overwhelming. But in most cases, these exhibits are worth the effort. Successful trade show exhibits share a common element: simplicity. While planning, restrain yourself and do not overdo design elements and giveaways. While trinkets and souvenirs can be helpful for brand awareness, you don't want to waste your time with items that will be tossed out immediately.

You want a quick, clear message for other trade show attendees. A professional agency can help you set up an exhibit that is eye-catching and effective.

Prepare for Networking

One of the top goals of trade show attendees can be networking. Attendees and vendors alike appreciate networking opportunities that are unique to trade shows. It pays to be prepared. Keep in mind that you will be in the company of industry professionals who share your business goals or who can benefit from the products or services you are offering. Be prepared to answer several types of questions from people who might help you and from people you might be able to assist. Also come equipped with questions of your own. Distribute business cards, and take thorough notes. Be sure to follow up once the trade show has ended.

by: Mike Levi

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