Trends In Household Appliances Manufacturers Arts Into The Starting Of The United States The Pace Of

Last Sunday, journalists invited to visit a friend's new home

, after entering the room, reporters were colorful, different shape drawn home appliances: Wine Red Mirror panel of three door refrigerators, light blue panel type air conditioner , light green frog style fountain, a small mouth arch ball walrus humidifier ... ... the living room set off in a variety of home appliances, look beautiful and lively exception. Was about to praise a friend's opening of "Daoxing," a friend has the first opening: "how, overawed a bar, this is my wife's credit, I'm not interfere." A friend told reporters that he had been "sent down" the All appliances purchase decision, these appliances are his wife of "51" during the full acquisition, he is as a "valet" responsible accompany the basic question, however. See press to take him baited, friends and the first to the words of the press has not blocked the export back: "I am a 'poor selling', to concentrate on house, car, these big-ticket consumer goods Science."

Indeed, in household appliances has become a common household products today, a few years ago still holds the absolute right to decide to buy home appliances, the men who have already begun to make way for the family of the hostess will be arranged.

Changhong multimedia industry market research and consumer trends in the company's latest research findings show that the purchase of flat-panel televisions, computers, air conditioners, refrigerators, washing machines and other appliances when interviewed 1,500 households in nearly 78% women in the family has the final purchase decision. "Appliance consumption 'property rights' mostly rests in the hands of women." So that the person responsible.

According to reports, the project collected 1,500 households nationwide as the research sample, the mechanism of consumer behavior around the home, family income and household appliances in consumer spending, home appliances cognition??? Acceptable way of household consumption decision-making mechanisms and other issues investigation and analysis. The results showed that 78% of women in the family has the right to buy high-tech appliances; 83% of women agree that the purchase of its home appliances played a very important role. In addition, there are 75% of women said they would purchase in the future, the proposed additional personal views and suggestions.

The past, the purchase and use of home appliances are mostly for men, women experience problems in electrical use will turn mostly men, sometimes even a "blind appliances." Today, the situation has changed greatly. According to statistics, about 85% of female respondents to a very skillful use of home appliances; 70% of women able to complete the basic debugging appliances; 60% of women able to independently solve the basic problem. Industry experts believe that the past is a household appliances more hardware, the male corresponding operation and management is more the line; and modern appliances are hardware, software, a product of the combination, but the test of time people use household electrical appliances " software operating capability. " In this regard, women in English, computers and grasp more knowledge, "the software operating capacity," which is reflected on the decision to purchase appliances greatly increased accordingly.

Appliance manufacturers steps towards recovery, "U.S." pace

Indeed, China's home appliance industry after 20 years of struggle, has achieved considerable development, but "a kind of took off his clothes, put on clothes or a kind of" homogenization of situation is also becoming the home appliance industry barriers.

Today, home appliance market in China, due to the aesthetic needs of women, and the decision to purchase the right to control, home appliance industry is set off a wave of art.

Now, in the female beauty consumer spending, driven by policy makers, appliance manufacturers have found that "beautiful" future. In the home appliance industry is facing the case of lack of core technology, appliance manufacturers have to start from the design and started his own "beauty" of improvements in the wave of this improvement, the various features of the product with art came into being.

Reporters found that in the pursuit of product quality, technology upgrading at the same time, like Haier, Konka, TCL, Changhong and other home appliance giants are beginning to vote heavily in product design engineering.

by: gaga

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