Since last year more and more businesses and marketers have decided to focus on using social media for communication
. Twitter is one of the most popular social media these days. Twitter is a social network that allows people to follow one another and share 140-character messages with one another. Before Twitter, people didn't think you could share so much information with such short messages. But the power of Twitter is not just in the service but really in the different purposes people use Twitter for. Originally designed for personal use, people have really found uses for it both in their personal as well as professional lives. Even businessmen are also using Twitter as a mean of promoting their business online.
The strength of Twitter is how the messages are updated in real time. When someone "tweets" (the process of posting messages online) his followers will receive the message in their feeds within seconds. People can use the service to update relatives and friends about whereabouts and activities. Businesses now use Twitter to inform clients of special announcements from the company, to give out discounts and other special offers. There are so many uses of Twitter. It can be used for any kind of communication between people.
There are now success stories of people using Twitter to push their causes, to get donations, to gain more supporters. There are also stories of both small and large companies gaining from their Twitter use. They either gain more clients or build a strong image for themselves. Some companies have used Twitter to launch big campaigns. There are companies that have utilized Twitter to gain clients profiles and really see what kinds of people purchase their products and what kinds of campaigns will work with their target market. There are companies that have really gained so much from using Twitter and other social networks. Twitter can also help your business launch viral marketing campaigns and in spreading information online.
For companies that want to use a free messaging service that can help it reach its target market, Twitter can be the perfect online tool. There are over 70 million users on Twitter which means that you can use the service to target millions of people. You just need to make sure that your efforts are not wasted and really targeted to your target audience. Because Twitter is free, it can really be a cost-effective tool for your business.