Twitter Can Better Your Business

A few years ago, marketing your product meant commercials and print ads

. Today, companies utilize internet marketing to advertise their offerings. And with the advent of social media services, online promotion of products and services has become so much easier. One of the most popular and effective social media services is Twitter.

In 2006, Twitter was launched as an SMS service for small groups of individuals. With just 140 characters, people could chat, send out tidbits of information, and even share what one was feeling at a particular time. With its popularity, Twitter evolved into something more: a business tool for companies.

Today, different social media services are often utilized as effective business tools for product promotion, creating brand loyalty, and even generating customers. But how can 140 characters do any of these? Its actually quite easy. With the right kind of tweets, a large number of followers, the right people to follow, and a bit of re-tweeting, any company can take itself to the highest level. So, what are all these factors and how do they work? Tweet is the term used to describe what people say on Twitter and it can be anything:quotes, article links, websites, and product promotions. As a business tool, companies tweet about contests, ideas, and even their experiences to promote themselves and their products as well as to increase their customer base. Tweets can also help companies strengthen brand loyalty. Now, followers are people who want to receive a constant stream of updates from certain users. Twitter users can choose to follow friends, family, celebrities, and even companies who sell products that they like. Retweeting is simply sharing someone elses tweet to your followers. People often do this because they like the tweet, agree with the idea, or just want to help promote the person or company who sent the original tweet. Retweeting can help companies become more interesting to their followers who then may choose to also share the companys tweets to the people who follow them. This often results in the company gaining a broader reach in the market which means potentially bigger profits.

Its undeniable that social media services like Twitter has changed the way companies do business. With a bit of Twitter expertise, companies can effectively reach a higher level of income and a solid foothold in the market.

by: jessies sims

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